This month has seen Scientific Games strengthen its Digital business unit with the appointment of Cathryn Lai as SVP and General Manager for the U.S. market.
Cathryn joined SG Digital on Oct 19th after previously serving as Senior Vice President of Products, Marketing, and Gaming Operations for Scientific Games’ Gaming division. She has a wealth of experience within the industry across product management, marketing, brand management, operations, and process improvement.
She will be heavily involved in SG Digital’s U.S. operations, which has experienced significant growth following several new commercial wins across the division’s iGaming and sports betting product areas.
Cathryn’s appointment demonstrates how SG Digital continues to evolve to meet the growing demands of its customer base in the U.S. The company anticipates further growth in the coming months, as strong interest in its products from U.S. operators continues to drive ongoing momentum.
Jordan Levin, Group CEO at Scientific Games Digital, said: “Cathryn’s talent and expertise is well known to Scientific Games already and we’re excited to have her on board with SG Digital.
“Demand across the U.S. continues at pace following major 2020 commercial deals with Fanduel, Draftkings, Hard Rock, Wynn, Betfred, NetEnt and Betsson among others. Cathryn’s industry knowledge and experience will be highly valuable to our customers as we continue to design and deploy our market-leading solutions across the U.S.”
Cathryn Lai, SVP and General Manager, U.S. at Scientific Games Digital, added: “I’m delighted to be joining the digital team at Scientific Games. As a team, we have significant momentum across iGaming and Sports Betting. I am hugely excited about the opportunity to work with all of our customers and teams across the U.S. to strengthen our relationships and further showcase the power of SG Digital’s technology and services.”