SPORTS BETTING
US – SG expands OpenSports suite through SportCast acquisition
By Lewis - 26 May 2021
Scientific Games has strengthened its global suite of sports technology, services and content with the acquisition of SportCast.
Founded in 2013, SportCast is recognised as a leader in sports betting player engagement through their product experiences, technologies and pricing, credited with developing the original BetBuilder product, a feature that allows players to build bets across multiple markets on a single game with instant pricing through a seamless UI.
Keith O’Loughlin, EVP Sports for Scientific Games, commented: “For sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action.
“SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we’re thrilled to be able to roll these out.”
Operators in major jurisdictions have been quick to adopt instant-pricing technology thanks to the high-margin profile of accumulator bets. The rollout of SportCast technology to over fifty brands includes BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and British Columbia Lottery Corporation.
Jordan Levin, Group CEO, Digital for Scientific Games, said: “We’re excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians and developers to the home of global sports technology.
“The team at SportCast shares our focus on performance-at-scale and fan engagement, and the integration of their impressive platform and innovative approach will set Scientific Games apart as we build on our market leadership.”
“Choosing the right partner to accelerate our vision was the key focus for our management team,” added Ryan Coombs, Managing Director of SportCast. “Scientific Games’ position in the global market and the profile of their customer base are second to none.
“We set out to re-imagine the sportsbook of the future – smart, high-margin and simple for operators – whilst offering unparalleled next generation experiences for players. With Scientific Games’ fire power, we’re set to move faster and drive deeper innovation on our journey to power the future of sports betting.”
