Interactive
US – SG secures three-year contract extension with Entain for OpenGaming platform
By Lewis - 8 March 2021
Scientific Games has secured a three-year contract extension with Entain for its OpenGaming ecosystem.
Entain’s brands including Ladbrokes, Coral, bwin, PartyCasino and Gala will utilise the company’s content aggregation platform through to 2024, retaining access to a significant library of titles, supplemented by player features such as free-rounds, missions and responsible gaming tools.
Scientific Games was a key partner in helping the group’s brands relaunch into Germany in accordance with the toleration regime and in preparation for the new regulations due later this year.
SG will also continue to support Entain’s push within regulated markets including Greece, Italy, Spain, Portugal and the UK.
Valery Gelfman, Chief Product Officer at Entain, said: “Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio.
“Extending our partnership with Scientific Games will enable us to continue to build our marketshare in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games, commented: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years.
“We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform. With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”
