Scientific Games has once again been selected by the South Dakota Lottery as its primary instant game provider.
The Lottery awarded Scientific Games a new three-year contract for instant games and related services that may be extended for an additional three years. Building on its 29-year successful business relationship with the Lottery, the Company will roll out its SalesMaker retail development and training program across South Dakota over the next several years as part of the agreement.
Norm Lingle, Executive Director of the South Dakota Lottery, said,
“For nearly three decades, Scientific Games has helped us create fun and entertaining instant games that appeal to South Dakotans. We will continue our work together to launch new games in our mission to responsibly grow retail sales and contributions to education, natural resources, the General Fund and the Capital Construction Fund in our state. We also look forward to maximizing the success and profitability of our retailer network through the SalesMaker retail training.”
Scientific Games has provided the South Dakota Lottery with instant games since its start-up in 1987, helping grow the product category each year. Additionally the company has provided a video lottery gaming system in the state since 1989.
John Schulz, Senior Vice President Instant Products for Scientific Games, said: “We have a trusted relationship with the South Dakota Lottery as their primary provider of instant games and now we will be sharing with them the best practices of our SalesMaker program. Led by our retail industry experts, SalesMaker is highly customised for small stores as well as large chains, and it has had a proven impact on lottery sales and retailer profits per square foot in the jurisdictions where it has been implemented. We are very excited about what we believe the program can achieve with lottery retailers in South Dakota.”