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US- Station to launch customisable My Poker slot

By - 28 June 2012

Station Casinos is all set to introduce WMS Gaming’s My Poker video poker game, a new category of video poker machine that allows players to personalise how they like to play, to its guests later this year.

My Poker features 14 unique ways to personalise the game experience, such as whether a player prefers to sort their cards by suit or by high/low, creating thousands of individualised configurations. Players can even save their personal settings, so that when they return to the casino and log in, the game will automatically restore their personal poker settings via Player’s Life Web Services.

The multi-game selection includes Bonus Poker, Double Bonus Poker and Double Double Bonus Poker.

The new style games will be launched by the end of the year in all of Station’s Las Vegas area properties, including such iconic casinos as Red Rock and Green Valley Ranch. Station will have a period of exclusivity in the Las Vegas metropolitan area following the games’ initial placements.

Brian Eby, Corporate Vice President of Slot Operations at Station Casinos, said: “While video poker players typically have a favourite game that keeps them coming back to Station properties, the inclusion of unique, new play elements in My Poker games provides players with a new elevated gaming experience for those games they love to play. We believe a significant number of our players will find the ability to individualize their favourite poker game with their personal playing preferences as well as the increased functionality My Poker provides, both exciting and engaging.”

Ken Lochiatto, Executive Vice President and Chief Operating Officer of WMS, added: “Given their commitment to providing video poker players with the games they love to play, Station Casinos is an ideal launch partner to introduce our new, exciting video poker games. My Poker is an excellent demonstration of our talented engineering and product development teams’ commitment to deliver next-generation innovative products through our Player Driven Innovation focus on enhancing players’ gaming experience. The My Pokervideo poker games were developed using extensive player research, including talking with and listening to many Station Casinos andLas Vegas players to identify what video poker players liked about their favourite games and what improvements could be made that would enhance the gaming experience for them personally. By listening to what our customers and their players tell us, and then incorporating that research and data with the creative minds at WMS, we were able to develop a great new product for our customers and a great gaming experience for players.”

Player’s Life Web Services also allow players to access their personal play history statistics, leader board rankings and other information online to track their progress over time. Players can even enjoy unique play-for-fun, online games at home. By logging onto the Station Casinos web site, players can locate and use a full play-for-fun interactive version of the games to sharpen their skills through engaging interactive play online prior to the commercial launch of the casino-based games.

Scott Kreeger, Senior Vice President of Operations at Station Casinos, concluded: “The development of My Poker was a terrific collaborative experience. Our players were instrumental in sharing their views, and we worked together with WMS to create a customized approach that allows our players to automatically log in when they insert their Boarding Pass player card into the gaming machine and enjoy all of the individualized features that make My Poker a unique and exciting new option for video poker players.”

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