Interactive

US – Station pulls the plug on online in Nevada

By Phil - 21 November 2014

Station Casinos, the first operator to offer legal online casino gambling in the US, is shutting down its online poker business, Ultimate Gaming, in Nevada saying it has failed to meet its financial targets.

The company, owned by Frank and Lorenzo Fertitta, has already closed its online operations in New Jersey.

Station branded its online poker site Ultimate Poker and launched it in Nevada in April 2013, marketing it alongside its Ultimate Fighting Championship.

Tom Breitling Chairman of Ultimate Gaming said: “Online poker revenues in Nevada have fallen far short of original projections. Moreover, the state-by-state approach to online gaming has created an extremely cost-prohibitive and challenging operating environment.”

Original estimates pitched the New Jersey online market at the $1bn level, however only $103m was generated in the year up to October.