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SPORTS BETTING

US – StatMuse names Intelitics as monetisation partner

By - 20 April 2021

Intelitics has entered into a strategic partnership with StatMuse to become the artificial intelligence company’s exclusive monetisation partner in the US and international betting space.

Under the partnership, Intelitics will manage all StatMuse betting-focused monetisation by negotiating and managing relationships with operators via its Performance Marketing division.

For Intelitics, the partnership provides an opportunity to cement Statmuse as a major partner to betting brands across the US, and globally. In addition, Intelitics CEO Allan Stone will be added to the StatMuse Advisory Board.

StatMuse, an artificial intelligence company backed by Disney and Google, is a leader in conversational search for sports stats and information. Its search platform provides instant answers to trillions of sports questions, turning every search result into a piece of personalized content.

After a year of hyper-growth, where the company experienced 225 million organic search impressions despite a temporary shutdown of the sports industry, StatMuse is now looking to scale its monetisation in the betting space. Intelitics will help StatMuse identify and secure premium and unique opportunities in regulated sports betting states, as well as US-wide for daily fantasy sports.

The deal bolsters Intelitics’ performance marketing business with additional growth expected over the coming months with more deals in the pipeline and further investment into its technology and platform.

Allan Stone, CEO of Intelitics, commented: “This is a milestone deal for both parties. For StatMuse, it means the monetisation of its traffic in the betting space for the first time now that they’ve reached significant scale, while for Intelitics it further strengthens our leading performance marketing division.

“Legal sports betting is growing at a rapid pace across the US and this deal will allow StatMuse to leverage and monetise its traffic through partnerships that maximise the value of their traffic. For us, it further positions Intelitics as the marketing partner of choice in the betting space.”

“After a banner last 12 months, we’ve emerged as the definitive leader in search for sports stats and information – our direct traffic to statmuse.com has reached global scale with weekly visitors from 200+ countries, our branded content is loved by both fans and stars alike, and our Sports Search API now powers stats and info for NBA, NFL and NHL teams.

“We’re excited for the next phase of the business as we begin to monetise our high volume and high value sports traffic, whilst legal sports betting continues its roll out across North America,” said Eli Dawson, Co-founder & CEO of StatMuse.

“Core to our strategy of decentralising the company to maximise growth, Intelitics is the perfect monetisation partner for our sports betting traffic, and we look forward to them negotiating and managing deals and partnerships that allow us to fully capitalise on the massive opportunity at hand.”

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