Interactive

US – Stoiximan rolls out BlueRibbon jackpot solution via SG OpenGaming platform

By Lewis - 30 November 2020

Scientific Games has integrated BlueRibbon’s customisable jackpot solution into its OpenGaming ecosystem, with Kaizen Gaming brand Stoiximan the first to launch the marketing tool.

This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets the ability to create bespoke jackpots within games via BlueRibbon’s software.

Combining OpenGaming’s network-level gamification technology with BlueRibbon’s player engagement software is designed to provide operators with a solution to increase excitement levels within games, boost customer lifetime value and deliver greater brand differentiation with responsible gaming tools available to players.

Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following the new agreement, with the software to be rolled out with all the company’s customers in the coming months.

“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe,” commented Amir Askarov, Co-Founder & CEO at BlueRibbon.

Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said: “Providing an innovative and wide product range has been our priority, and we wanted to include the customisable jackpot software that BlueRibbon provides into our offering.

“Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.”

“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise,” added Dylan Slaney, SVP Gaming, Digital at Scientific Games.