Operator News
US – SugarHouse Casino completes rebrand to Rivers Casino Philadelphia
By Phil - 30 October 2019
The former SugarHouse Casino has now completed its $15m rebrand to the new Rivers Casino Philadelphia as its owners look to streamline its brand across all four of its properties.
The investment includes the all-new $5m state-of-the-art BetRivers Sportsbook, a redesigned gaming floor, Jack’s Bar + Grill, a new restaurant opening soon, all under the Rivers Casino brand.
Rush Street Gaming and its affiliates, which own and operate Rivers Casino Philadelphia, currently have three other casinos in the US operating under the Rivers Casino brand — Pittsburgh, Pennsylvania; Des Plaines, Illinois (Chicago area); and Schenectady, New York. All Rivers Casinos lead their markets.
“Having a unified brand will provide a seamless customer experience across the Commonwealth with our bricks-and-mortar casinos, mobile and online, and even our sportsbooks, all part of the Rivers Casino family,” said Greg Carlin, CEO of Rivers Casino Philadelphia and Rush Street Gaming.
The transition to Rivers Casino Philadelphia began earlier this month with the unveiling of the brand new BetRivers Sportsbook. The $5m state-of-the-art BetRivers Sportsbook is three times the size of its previous, temporary location and is located in the space formerly occupied by the Lucky Red bar.
The ultra-luxurious sports lounge includes club chairs and table seating for approximately 115 guests and a massive 56.5-foot by 10.5-foot LED central monitor. The video wall is accompanied by eight additional 80-inch flat-screen, high-definition monitors that enhance the overall viewing area. The sportsbook also includes 22 self-service betting kiosks and six betting windows. Food and beverage service, including text-to-order menus, is available.
Recently, Wells Fargo Center unveiled the BetRivers.com Sports Lounge and the Rivers Casino Philadelphia Sports Lounge as complements to the new BetRivers Sportsbook. Fans in-arena can watch an array of sporting events on nearly 100 screens while attending Flyers games and other live events. The new high-tech lounges are part of a multiyear partnership between the casino, BetRivers.com, the Wells Fargo Center and the Philadelphia Flyers.
Rivers Casino’s digital and in-casino sports wagering operator is Rush Street Interactive PA, LLC, and its affiliates. Rush Street Interactive owns and operates BetRivers.com and was the first U.S. gaming operator to launch sports betting in South America.
As part of the transition to Rivers, Philadelphia will benefit from “Rivers Gives,” a unique community relations program and steadfast commitment by the casino that includes Team Members volunteering 2,000 services hours annually to the Fishtown neighborhood and surrounding areas. Rivers Gives is also establishing donation locations adjacent to the gaming floor, where guests can join Rivers in supporting monthly initiatives that will benefit local nonprofits.
Under the Rivers Gives umbrella, the Penn Treaty Special Services District will continue to receive a $1 million contribution annually from Rivers Casino Philadelphia. Also, the casino’s annual Thanksgiving turkey donations will have Team Members donating more than 600 turkeys to various local organisations throughout the city next month.
“We’re excited for our guests to experience all the incredible new features Rivers Casino Philadelphia has to offer,” said Rob Long, general manager of Rivers Casino Philadelphia. “We’re supremely devoted to our terrific Team Members and our loyal guests. It’s a privilege for Rivers to be a longstanding partner to the Fishtown community and to Philly.”
