Operator News

US – SuperBook to help Jacobs Entertainment bring sports betting to Colorado

Jacobs Entertainment, a gaming, hospitality and entertainment company operating in Colorado, Nevada and Louisiana, has committed to bring sports betting’s premier operator, SuperBook, to The Lodge Casino in Black Hawk, Colorado.

SuperBook, the largest and one of the most successful sports books in America also currently operates throughout Nevada via mobile betting and at its flagship location at the Westgate Las Vegas Resort & Casino. The SuperBook expansion, through a new operating entity, will bring a winning formula of best-in-class technology, first class entertainment, award-winning customer service and the industry’s most expansive wagering options to one of Colorado’s most popular gaming destinations.

The SuperBook team has been in business for more than two decades and has written the playbook for successful risk management and oddsmaking. The newly formed relationship with Jacobs Entertainment will be the first time the SuperBook® brand has been expanded outside of Las Vegas.

The SuperBook team is led by sports betting icon Jay Kornegay, a Colorado native and one of the most respected and successful operators in the sportsbook industry. “Having Jay Kornegay lead this exciting opportunity is an added benefit Colorado fans are sure to appreciate,” commented JJ Garcia, Vice President of Operations for The Lodge & Gilpin Casinos. “We believe The Lodge is a perfect fit for our initial expansion opportunities outside Las Vegas,” said SuperBook Executive Vice President of Race & Sports Book Operations Jay Kornegay. “We have maintained the highest levels of technology and service in a highly-regulated industry. We have written the playbook on sports betting in the United States, and now we will put it in action in Colorado.”

Subject to required regulatory approvals by the Colorado Division of Gaming, SuperBook and The Lodge Casino will provide both an online and on-site sportsbook solution featuring an extensive wagering menu including all major championships, daily props in local markets, opening pro football weekly numbers & advanced weekly lines, pro/college football games of the year, season win totals, weekly pro football props as well as our world renown SuperContest, pending Colorado Gaming Commission approvals.