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US – Suzo-Happ to distribute for TransAct

By - 5 September 2013

TransAct Technologies has entered into an exclusive multi-year agreement with Suzo-Happ Group to market and distribute TransAct casino and gaming printing solutions to casino and gaming operators in most areas of the world. 

TransAct will be the exclusive gaming printer solutions provider to Suzo-Happ for its casino and gaming customers effective immediately.  The agreement with Suzo-Happ significantly expands TransAct’s worldwide distribution network, especially in the United States.  Suzo-Happ was previously the exclusive distributor of another gaming printer manufacturer.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, said: “This new agreement for TransAct to be the exclusive provider of gaming printer solutions to Suzo-Happ is very significant for TransAct.   Our two teams working together will help drive significant growth in our installed base of industry-leading Epic printers, and for our innovative Epicentral software system which is already installed on over 5,000 gaming machines in four casinos.  As the leading distributor of gaming products, with gaming licenses in almost every jurisdiction, Suzo-Happ’s domestic and international reach greatly expands the number of gaming machines and casinos we can address including those in many United States jurisdictions.  Suzo-Happ clearly saw the benefit of TransAct’s gaming solutions and we are very excited they have made the change to Transact.”

“Our long-term commitment to invest in technology and innovation has driven solid market share growth for our Epic printers and as a result they have emerged as the gaming machine printer solution of choice for operators.  With Suzo-Happ deciding to change course and now serve exclusively as our distribution partner we expect to further our market share growth going forward.  Importantly, partnering with Suzo-Happ significantly increases the market access for Epicentral, our easy-to-use, cost-effective promotion and bonusing solution that enables casino operators to develop and deliver marketing programs and promotional coupons to customers on a real-time basis directly at the slot machine.  Epicentral is a proven tool for casino operators that at a minimum drives increased visitation, new enrollment in loyalty programs, and additional play, leading to higher revenue and solid investment returns.  With Suzo-Happ’s established relationships, this new agreement allows us to further expand the addressable market for Epicentral which we expect will speed up the pace of deployments.”

James Brendel, President and CEO of Suzo-Happ Group, added: “TransAct’s printing solutions are best-in-class and we are thrilled to offer our customer base their full range of leading-edge products.  We believe the proven benefits of Epicentral will be embraced by our customers as they seek to engage their players, deliver a rewarding experience and most importantly help grow their casino’s revenue.  And our customers will no doubt appreciate the reliability of TransAct’s Epic line of thermal printers which have become the industry’s preferred ticket-in/ticket-out casino printing solutions.  Working with TransAct is a natural next step for Suzo-Happ and we look forward to a mutually beneficial relationship in the years to come.”

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