Tapinator has confirmed the pilot launch of Lucky Lotto Mega Scratchers exclusively on the iOS App Store, the latest addition to the company’s social casino portfolio.
Lucky Lotto was designed to be a highly authentic scratch-off lottery game that Tapinator has reimagined in the context of a mobile, interactive, environmentally conscious and free-to-play gaming experience. The current game allows players to level up, unlock new tickets and collect mega wins. Players can enjoy a large variety of beautiful scratch games including: 2000X the Money, Wild Cash, Glistening Gems, Instant Millionaire, Vault of Gold, USA Lotsa Cash and many more.
The Lucky Lotto mobile game features 32 unique scratch-offs with bonus minigames and huge multipliers, authentic scratching effects – just like the real thing.
It offers huge wins with up to 34 wins per ticket, special numbers that reveal instant bonuses including 5X, 10X, 50X, WILD and free play with Bonus Coins every two hours. Following its initial global launch on iOS in late December, Lucky Lotto has achieved more than 10,000 player downloads with more than 1.2m lottery tickets scratched.
Tapinator’s CEO Ilya Nikolayev said: “We achieved a successful initial global pilot launch with Lucky Lotto on iOS and, based on the warm player reception, we plan to invest significantly to further enrich the game with additional features and functionality. Our intention is to make Lucky Lotto a true social casino category leader across all major mobile platforms. The social casino genre has shown to support top grossing games with extremely long lifespans and, that within this genre, the lottery category is still nascent. We look forward to making significant game enhancements that we expect will continue to improve player engagement and ultimately monetisation, thereby allowing us to scale up our user acquisition budget later this year. We are also planning to release versions of the game for Google Play and Amazon Kindle later this year. While I would caution that it is still extremely early in the game’s lifecycle, based on our market analysis, we believe Lucky Lotto has the potential to join Video Poker Classic as a second major pillar within our social casino portfolio and, ultimately, becoming a meaningful contributor to the Company’s overall financial results. I look forward to providing future updates as we execute against the product’s broad roadmap.”
Tapinator’s President Andrew Merkatz, added: “According to Lottery Now Inc, lottery is a $350bn global market. Despite being larger than music, movies, video games and professional sports combined, the lottery industry has yet to meaningfully embrace mobile distribution. Inspecting more deeply, according to La Fleur Magazine, total FY19 US instant ticket sales jumped four per cent to $50.1bn, up $2.1bn over the previous year. Instant ticket sales represented 62 per cent of the US lotteries’ total traditional sales in FY19. We believe that lottery in general, and particularly the market for instant tickets, e.g. scratch-offs, represents a massive opportunity that is ripe for digital disruption. We believe Tapinator is well positioned to leverage its expertise in free-to-play social casino gaming to pioneer and capture share within the emerging and exciting market for mobile scratch-off games.”
Lucky Lotto is the first of three planned major releases for Tapinator’s Category-Leading Games business that we plan to announce in 2021. These releases include a new idle resource management game (the successor to Crypto Trillionaire), scheduled for global launch in Q2 of this year. More detail on these two other titles will be provided as we get closer to product launch.