Interactive
US – The American Cornhole League and DraftKings forge collaboration
By Phil - 22 March 2021
The American Cornhole League has named DraftKings as the Official Sports Betting Partner of the American Cornhole League. As the ACL Johnsonville Cornhole Championships progress, the sports technology and entertainment company will offer a variety of free-to-play pools nationally and the industry’s first regulated sports betting on professional cornhole. Select ACL events will also feature DraftKings Sportsbook odds and lines via a live ticker for audiences tuning into the competitions.
“As we’ve learned in the past year, fandom is not limited solely to mainstream sports, and the tremendous growth of the ACL underscores these new engagement possibilities,” said Ezra Kucharz, chief business officer at DraftKings. “The popularity of cornhole has skyrocketed in general, and there is a real draw for fans to see the best in the world compete, so we’re adding yet another dimension to the enjoyment of cornhole through odds and pools.”
The partnership also includes certain marketing rights including the use of ACL trademarks and logos, footage and photography and on-site branding at events (including center court signage for all broadcasts). DraftKings will also receive exclusive access to select ACL content which will be streamed on DraftKings’ owned and operated channels on YouTube, Twitch, and Gamecenter, among others, with plans to offer pre-competition analysis, in-broadcast wagering and more. The deal also provides DraftKings the ability to utilize ACL talent in promotions, custom content and events, which will further highlight top players in the league.
“First and foremost this is another way for our fans to experience and access the game and we’re very much looking forward to how our partnership with DraftKings will help enhance their enjoyment of the sport,” said Stacey Moore, Commissioner and Founder of the American Cornhole League. “Not only do we expect this to help expand our audience through additional exposure on DraftKings channels, but we look at this is as positive in terms of engagement with our broadcast partners and fans as a whole.”
Every year, thousands of players take part in the competitions and tournaments that ACL hosts across the amateur, collegiate, and pro ranks. For the ACL event on March 19th, fans in Colorado, Illinois and New Hampshire will be able to place wagers via DraftKings, while nationally others can enter a free to play pool. DraftKings continues to broaden its sportsbook product suite to capture more niche categories, including other recent additions like Major League Eating and Drone Racing League.
