Operator News
US – The Brook continues massive expansion making it America’s largest charity casino
By Phil - 23 June 2022
Following a multi-year, multi-million dollar expansion and remodel, The Brook is now America’s largest charity casino.
Located minutes from the Massachusetts border, the former Seabrook Greyhound Park has been entirely reimagined and transformed into a 90,000 square-foot casino entertainment destination.
In May, The Brook was the first casino in New England to debut historical horse racing machines. These new games feature themes very familiar to gamblers like Quick-Hits, Blazing 7’s, Wolf Run and Buffalo, but with a unique pari-mutuel connectivity that adds to the jackpot excitement and stays consistent to roots of the former race track. This week, the casino added legendary titles from Aristocrat Gaming, such as Buffalo Gold, Buffalo Chief, Mighty Cash Double Up Lucky Tiger, Gold Stacks 88 Dancing Foo, some of the most popular casino games of all time.
“The Brook was built to be fun. With the addition of these new games, dining options and showroom we have all the amenities of other regional casinos in Maine and Massachusetts,” said Andre Carrier, The Brook’s CEO and creator who was born and raised in New England. He was previously COO of the Golden Nugget Las Vegas after holding senior leadership roles at iconic Las Vegas companies like Mirage Resorts and MGM.
“One of the things that makes the Brook really stand out is just how approachable it is. It’s very easy to get here and with our wonderful remodel and people, easy to enjoy.”
In addition to the casino games, The Brook is also home to the largest off-track betting facility and largest sportsbook in New England. The DraftKings Sportsbook features a massive 500 seat sports bar and grill with both indoor stadium and outdoor deck viewing environments, four massive cinema screens and more than 200 additional televisions.
“What also makes The Brook different, special, even powerful, is our ability to do good,” Carrier said.
Since 2019, The Brook has donated funds to more than 75 New Hampshire charities on a rotating basis, totaling more than $5m.
“The Brook’s passion and enthusiasm to give back and support the children of Make-A-Wish New Hampshire has been deeply touching and impactful,” said Julie Baron, President and CEO of Make-A-Wish New Hampshire. “Because of The Brook, children in New Hampshire can find joy, hope and power in one simple wish. Their overall support of the many charities they work with shows how committed they are to truly making a difference in our community.”
A complete entertainment destination, the property also has a luxurious and intimate showroom and will launch its entertainment schedule of comedians, tribute bands and headliners in mid-July. In addition, The Brook has multiple meeting spaces and a new grand ballroom ideal for everything from charitable fundraisers, to class reunions, weddings and anniversaries.
“(The Brook) is a hidden gem that is really starting to shine and they are just getting started. I bet you will be impressed. My friends are when I take them there for the first time,” said regular guest Tim K. “My favorite part is grabbing some great food and going down into the stadium seating area where there are private sections with leather couches and multiple screens per section.”
The Brook is owned by America’s only 100% employee owned resort casino company Eureka Casino Resorts. Eureka is the creation of Carrier and long time business partner Greg Lee.
“The purpose of Eureka as a company is to be a beacon and show that people and profits can not only successfully coexist, but they can thrive.” said Carrier. “The Brook is an exceptional example of the ‘Eureka Way’ as we completely revitalized an eroding business, reinventing it as a thriving employee-owned entrepreneurial venture that serves our guests, our employees and our community.”
