XB Net has announced a new partnership with Total Performance Data (TPD), a source of in-running data for horse racing.
Thanks to Equibase’s GPS rollout, the pair are launching ‘in-running’ for North American horse racing – a product for reliable pricing for a sport which has traditionally struggled to maintain pace with a broader sportsbook marketplace where over 70 per cent of turnover is generated in-play.
Simon Fraser, Senior Vice President of International at XB Net, commented: “The cat is well and truly out of the bag when it comes to the significance of in-play turnover for sports betting. So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with TPD’s team of analytical experts has allowed us to finally deliver that new product for North American racing.
“This isn’t about incremental gains. It’s an automated product revolution which belatedly gives the operators and customers the live service that they’ve been demanding for a long time. TPD has seamlessly incorporated its API with the PA Media’s benchmark XML language, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”
TPD and XB Net have combined to produce a dependable in-play offering that crystalises accurate odds for solid in-play, fixed-odds pricing. The feed fuses the PA starting price with the best of automated trading via TPD’s range of consequential in-running analytics, including stride length, stride frequency and sectional timings enabled by saddle-cloth GPS tracking.
These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing. The deal provides in-running prices available on existing PA Media XML/DTD integration and in-only in-play betting from XB Net racecourses, with further markets in due course
This includes 1,500 race days per year and improved in-running engagement accommodating after-the-off “late money”, live tradeable prices until the final furlong, cashout-integrated functionality in-play, alongside price-smoothing and visual-tracking graphics.
William Duff Gordon, CEO at TPD, added: “We’re thrilled to partner with XB Net in the States to provide the only fully automated in-play solution on the market. As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time, and leverage neural networks to create the best possible in-play price.
“XB Net’s unparalleled racetrack coverage in North America – coupled to their strong heritage in managing content rights, data and odds – meant that they were the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is simply our combined aim. So, we’re confident this in-play solution will bring a welcome new dimension to anyone following racing stateside.”