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US – TransAct integrates Epicentral Print System with Bally

By - 20 November 2012

TransAct has received Bally Technologies certification for its Epicentral Print System meaning it can fully integrate with Bally Systems.

For those casinos using slot data from Bally Systems, integration will allow for quick and easy connections between Bally Systems and the Epicentral Print System. As a result, TransAct will now have access to real-time session data for players to help drive customized promotions and coupons atthe slot machines through its Epicentral System.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, said: “We are excited to continue our mutually beneficial relationship with Bally Technologies, a leader in games and systems technology for the casino industry, and we worked closely with Bally to be able to integrate Epicentral to connect to player data from Bally Systems. It is a pleasure to partner with TransAct to ensure the Epicentral System works as smoothly as possible to provide the optimal benefit to our Bally Systems customers. This is another demonstration of the openness of our system platforms, which allows partners like TransAct to integrate with our core systems to provide casinos with innovative new features,” said Tom Doyle, Bally Technologies’ Vice President of Systems Product Management.

The Epicentral Print System – connected directly to TransAct’s ServerPort device inside the slot machine – is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons using Bally Systems to be distributed to customers on a real-time basis at a slot machine via the Epicentral technology. Additionally, the system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. With this, casinos will be able to use the Epicentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.

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