Interactive

US – Vanna White stars in Wheel of Fortune online casino omnichannel ads  

Iconic Wheel of Fortune co-host Vanna White has lent her likeness as the face of Wheel of Fortune Online Casino, the first brand-led online casino in North America.

BetMGM, a leading sports betting and iGaming operator, recently launched Wheel of Fortune Online Casino, home to America’s Game-branded slot titles. White will star in omnichannel advertisements promoting Wheel of Fortune Online Casino and will also appear in additional marketing materials supporting the mobile app.

Matt Prevost, BetMGM’s Chief Revenue Officer, said: “Vanna White is synonymous with Wheel of Fortune and BetMGM is happy to work with her in connection with promoting the newly launched Wheel of Fortune Online Casino. At retail casinos and online, Wheel of Fortune slots continue to be player favorites which is a testament to the slot innovators at IGT.”

Vanna White has become a household icon as co-host of Wheel of Fortune, the beloved gameshow. She started with the show in 1982 and has appeared in versions of the show in every daypart, including the primetime spinoff, Celebrity Wheel of Fortune, which launched in 2021 and remains on the air. White has starred in over 7,500 episodes and is known for showcasing a stunning new outfit every night as she reveals letters on the puzzleboard and cheers on contestants.

Vanna White said: “After 40 years, I love the way Wheel of Fortune continues to find new ways to entertain and engage. I’m excited to help BetMGM to promote this first-of-its-kind online casino, where players can experience the excitement of Wheel of Fortune slots in their own home.”