Interactive

US – VBET pens distribution agreement with XB Net

By Lewis - 4 December 2020

XB Net has announced a distribution deal with VBET, the European sportsbook property powered by BetConstruct.

The agreement encompasses XB Net’s provision of live pictures, data and betting services from a network of over 50 North American tracks, enabling VBET to populate its programming timetable with a pipeline of betting opportunities.

XB Net’s solution covers 90 per cent of U.S. racing and grants access to many of the world’s most prestigious horse races including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the recent Breeders’ Cup, at which VBET rolled out the service over the two-day festival.

Simon Fraser, Senior Vice President of International at XB Net, commented: “It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships.

“Their support in bringing live North American racing to an active, recreational client-base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months.

“North American racing enjoys peak recreational alignment after the close of Europe’s daily domestic cards, and we’re delighted to report that levels of engagement and retention are surging during these key evening segments.”

Artur Manasaryan, Regional Director of VBET UK, added: “We’re thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders’ Cup last month, generating new revenue streams and record turnover.

“As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it’s already proved a significant factor in increased betting activity and engagement.”

“XB Net are masters in optimising and positioning an unfamiliar product in order to engage our key audiences. As a result, VBET are now offering a comprehensive and cohesive racing experience across digital and mobile channels, each benefiting from BetConstruct’s powerhouse platform which underpins our innovative B2C brand. Together, we plan to continue consolidating our progressive position in both mature and evolving European markets.”