Operator News

US – Virgin signs up four strong design team for Las Vegas casino

By Phil - 12 September 2019

The re-branding of the Hard Rock Casino Las Vegas is picking up pace with Virgin Hotels announcing it has signed up five world-class design and construction partners Rockwell Group, Klai Juba Wald Architecture + Interiors, Studio Collective, Taylor International Corporation and McCarthy Building Companies.

They will jointly re-conceptualise and develop the new Virgin Hotels Las Vegas. Designs for the new property are nearing completion and construction is set to begin February 2020.

The re-imagined Las Vegas lifestyle casino resort slated to open at the end of 2020 will feature innovative design and function with 1,504 exceptionally appointed Chambers, Grand Chamber Suites and Penthouse Suites which will include the Virgin Hotels patented bed and in-room technology; an exhilarating and immersive 60,000 square foot casino; over five acres of luxury poolside spaces and outdoor event venues amidst a modern desert landscape; a portfolio of dining options from some of the country’s hottest restauranteurs; captivating lounges and bars featuring the flagship Commons Club as well over 110,000 square feet of re-inspired meeting, event and convention spaces.

“We are thrilled to be partnering again with Hard Rock Hotel & Casino and Virgin Hotels,” said Greg Keffer, Partner, Rockwell Group. “The Las Vegas project continues our relationship with Virgin Hotels, helping to further develop the brand’s signature playful spirit while tapping into the wider context of the desert landscape.”

Brian Fink, Principal, Klai Juba Wald, said: “We are beyond excited to lend our expertise, historical knowledge and experience with the property over the past several decades, in bringing both JC Hospitality and Virgin Hotels vision to Las Vegas.”

“We are looking forward to bringing our expertise and collaborative, team-driven approach to the development of the new Virgin Hotels Las Vegas,” said Jeff Wood, Executive Vice President of McCarthy. “Working in partnership with so many well-respected stakeholders towards the common goal of creating a new lifestyle hotel in the heart of Las Vegas is an amazing opportunity and we can’t wait to get started.”

President and CEO of JC Hospitality, LLC and Hard Rock Hotel & Casino Las Vegas Richard “Boz” Bosworth, added: “We are thrilled to have such great partners who have a vision for the lifestyle hotel that represents the Virgin Hotels brand. The expertise of our construction, architecture and design partners is unparalleled and collectively we look forward to delivering a fresh, modern desert oasis to the Entertainment Capital of the World.”

“The key role our design partners play to distinctively capture the ‘Virgin Hotels’ experience and unique point of view is vital to the brand,” says Virgin Hotels CEO Raul Leal. “I look forward to working closely with our design partners to further anchor our lifestyle offerings to ensure Virgin Hotels Las Vegas delivers the best in design, heartfelt service, entertainment and culinary excellence.”