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US – William Hill adds Inspired Virtuals to US offer

By - 7 July 2016

William Hill, America’s leading Sports Book operator, has opened wagering on Virtual Racing at two of its Nevada Race & Sports Books. Inspired’s Virtual Sports have been integrated with William Hill’s CBS platform and have been deployed into the two venues as part of field trial approved by the Nevada Gaming Control Board.

Combining stunning graphics and the voice of legendary race caller Tom Durkin, William Hill Virtual Racing allows sports bettors to wager on an endless lineup of simulated horse races. With a new race every five minutes, sports book patrons can bet Win, Place, Show, Exactas, and Trifectas on lineups that range from eight to twelve animated horses. Inspired’s Virtual Sports will be shown alongside live sports in Casino sportsbook areas, and players will be able to place bets in real time via the CBS platform both over the counter and via self service terminals

After receiving approval for a field trial from the Nevada Gaming Control Board, William Hill is offering Virtual Racing at the William Hill Race & Sports Books inside the Plaza Casino (Las Vegas) and Silver Sevens Casino (Las Vegas).

William Hill worked diligently with regulators over the past two years to bring Virtual Racing to Nevada. The wagering option is extremely popular with sports bettors across the globe. Subject to a successful field trial the deployment will expand to all Nevada Casino Sportsbook venues run by William Hill during 2016/17.

“We are excited to be the first Sports Book operator to bring Virtual Racing to Nevada. The addition of Virtual Racing is just another example of how William Hill prides itself on offering the largest and most innovative betting menu,” said Joe Asher, CEO of William Hill US. “Being able to have Tom Durkin, horse racing’s best story teller, as our Virtual Racing voice is ‘absolutely sensational’ in itself.”

Steve Rogers, CCO Digital Games, Inspired commented: “I’m delighted to announce that Inspired is the first company in the world to deploy land-based Virtual Sports into the US market, specifically Nevada. This deal confirms Inspired as the world leader in Virtual Sports innovation and deployment, and our global partnership with William Hill goes from strength to strength. Our Virtual horse racing product represents 18 per cent of horse racing revenue in the UK and we are hopeful that we can repeat or even outperform that figure in the US.”

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