Operator News
US – William Hill offers first look at Capital One Arena sports book
By Phil - 15 October 2020
Following the successful launch of its pop-up sports book at Capital One Arena in Washington, D.C in July, William Hill has unveiled a first-look into the permanent sports book location that is expected to open in early 2021.
In partnership with Monumental Sports & Entertainment, the William Hill Sports Book offers a first-of-its-kind sports fan experience inside a professional sports complex.
“The success of the William Hill pop-up sports book has exceeded our expectations, and we’re excited to create the next phase of the sports fan experience with our permanent location inside the Capital One Arena,” said David Grolman, President of Retail Operations for William Hill US. “What we’re creating now is a game-day experience that can’t be rivaled. Offering a full-service sports book and restaurant, with an ambiance built around the excitement and energy of live sporting events.”
The renderings showcase the multi-level entertainment space that will feature a full-service sports book with 12 ticket windows and 10 self-service kiosks, two VIP areas and one large private dining/event space. Additional features include:
The entertainment space will feature 1,500 square feet of custom LED that will wrap the entire facility. A jumbotron on the 2nd level, which is a replica of what is located inside the Capital One Arena, will bring game-day action to life. A radio and TV broadcast studio on the first floor is visible from the main bar area and to pedestrians walking past the sports book location.
Design elements pay homage the history of sports and the local professional teams, including baseball stitching incorporated into themstaircase railing, vintage lockers featured in the main bar, local sports memorabilia found throughout the space and sketches of local arenas printed on the ceiling.
“We are thrilled to be the first US sports complex to have opened a year-round sports book at Capital One Arena, located in the nation’s capital,” said Jim Van Stone, President, Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment. “The William Hill Sports Book will be a one-of-a-kind, immersive experience not only for Wizards and Capitals fans attending events, but for all sports fans – featuring state-of-the-art audio visual technologies and premium culinary offerings, which will surely become a premier entertainment destination for Washingtonians and visitors to the Greater Washington region.”
Upon receipt of all required regulatory approvals, construction will begin on the permanent sports book space. Once open in early 2021, the William Hill Sports Book will be open daily, year-round, and accessible to the public from F Street. The second floor also offers direct access to and from the Capital One Arena during select ticketed events. Sports fans of legal age will also have the option to wager on a William Hill mobile app inside the arena, as permitted by the Washington D.C. regulations. Details about the mobile app and food and beverage operator who will create a curated game-day experience will be announced in the coming weeks.
