Supplier News

US – Williams launches mobile platform

Williams Interactive has launched its mobile platform, first introduced at G2E and EiG industry events and now available to patrons of gaming sites integrated with the Williams Interactive Game Server. 

Players can enjoy games from the company’s library of authentic Las Vegas-style slots at home or on the go, courtesy of a mobile platform built with diligent consideration to the player gaming experience. The platform leverages HMTL5 technology to empower game delivery on both tablets and mobile devices that seamlessly adapts to different devices, operating systems, screen sizes and resolutions to provide an optimal high-resolution slot experience from each game theme and engine on each player’s device of choice.
The Williams Interactive mobile platform, launched with Zeus, Amazon Queen, Kronos, Lancelot and Bruce  Lee themes, provides gaming sites with access to premium slot games for deployment to players on this rapidly evolving entertainment channel. Gaming sites integrated with the Williams Interactive Game Server will see even greater benefit from the Company’s mobile platform with true multi-channel slot game launches for play wherever a player prefers – on desktop, laptop, tablet, or smart phone – beginning with the anticipated January 2014 launches of the Zeus III and Rainbow Riches game themes.
Unibet, a leader in online casino entertainment, was the first gaming site live with the Williams Interactive mobile platform. Head of Gaming for Unibet, Daniel Eskola, said: “The mobile games from Williams Interactive are a premium addition to our mobile and tablet casino offering, allowing us to deliver high-resolution slot entertainment to this increasingly important segment of our business. We’re excited for the benefits we’ll gain from their multi-channel game launch strategy, including the efficiency in our marketing efforts on new themes and the ability to provide our players with on the go access to the same exciting content they enjoy via their computers.”
Orrin Edidin, Group Chief Executive for Williams Interactive, added:”Multi-channel distribution of our authentic Vegas-style slot content is an integral part of our mission to provide the world’s most compelling iGaming experiences. To that end, we’ve invested time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimized high resolution gaming experience for each player’s device of choice. The ability to launch our games on desktop, tablet and mobile simultaneously maximizes the value from each game in our extensive library, and provides our casino customers enhanced entertainment potential from each theme we release.”