US – Win Place Show becomes lottery industry’s first-ever game based on live horse racingBy Phil - 19 August 2020
Win Place Show, the first lottery game based on the results of live horse racing, has now launched with the Kentucky Lottery and is available to players at thousands of lottery retailers across the state.
With this new draw game offering, players are able to purchase quick pick tickets based on the results of a live horse race each day. These tickets can be purchased at retail alongside draw game mainstays such as Powerball and Mega Millions. Players can watch the races live or on replay through the Win Place Show mobile app available for iOS and Android devices.
“We could not be more delighted to launch our first game in my adopted home state of Kentucky,” said EquiLottery Games Founder and CEO Brad Cummings. “Especially at a time when people are looking for safe ways to enjoy live sports, Win Place Show lays the groundwork for a new category where players do not have to be experts to win real money on live events like horse racing. On behalf of the entire EquiLottery Games team, I want to thank the Kentucky Lottery for their leadership in helping to move the lottery industry forward with this new type of lottery game.”
EquiLottery Games supports each of its lottery games with proprietary systems that serve as the system of record for each game. Upon integration with a state lottery, these systems provide the game logic, Random Number Generator, and event data necessary to offer this unique lottery experience to players.
“Given that racing is such a big part of the fabric of Kentucky, we’re excited to be the first state to launch Win Place Show,” said Kentucky Lottery Interim President and CEO Marty Gibbs. “Increased Kentucky Lottery sales mean more dollars for the college scholarship and grant programs we fund, and we’re anxious to see how the game performs in the marketplace.”
Other games being offered by EquiLottery Games are based on the results of other major sports such as baseball, basketball, football, hockey, and stock car racing. These games are fully licensed with team or league logos and EquiLottery Games holds licenses with iconic brands such as MLB, NBA, and NASCAR and expects to launch these products in multiple states beginning in 2021.