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US – Wind Creek tunes in to EpiCentral

By - 20 March 2013

TransAct Technologies has installed its EpiCentral Print System on all approximately 1,700 games at PCI Gaming’s Wind Creek Casino and Hotel in Atmore, Alabama.

The install makes Wind Creek the first casino in the Southeast with the ability to provide players with game-play prizes to keep their guest experience fresh and unique. In addition, the EpiCentral Print System was seamlessly combined with Wind Creek’s slot tracking system using a certified connection to obtain real-time player activity as well as the ability to personalise promotions.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, said: “We are excited to see the EpiCentral Print System running at Wind Creek Casino and Hotel and to see them introduce the system to its casino patrons. Wind Creek Casino’s customers are now able to experience specifically targeted promotions and bonusing programs right at their game, which should lead to additional play, loyalty and increased revenue for Wind Creek. One particular promotion they will run for their customers is an automatic drawing for additional prizes for both carded and uncarded players with personalized messages for the carded player – utilizing the true benefit of EpiCentral.”

John Enriquez, Wind Creek Casino & Hotel’s Vice President of Information Technology, said: “We are pleased that the EpiCentral Print System has tested very well with our players and we are looking forward to optimizing the overall casino experience and deliver greater value for our customers. To further enhance the experience of our patrons, we have trained all Wind Creek employees to be knowledgeable of every feature of the EpiCentral Print System to create excitement for the programs and to ensure our patrons do not miss out on any opportunities.”

The EpiCentral Print System, connected directly to TransAct’s ServerPort device inside the slot machine, is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine via the EpiCentral technology. Additionally, the system works with existing slot systems and games as it operates with a separate and distinct connection with the printer.  With this, casinos will be able to use the EpiCentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis

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