Operator News
US – WinStar World becomes first ever casino NFL sponsor with Dallas Cowboys deal
By Phil - 10 September 2018
WinStar World Casino in Oklahoma has become the first ever casino sponsor in the NFL with a deal to be the corporate sponsor for The Dallas Cowboys.
The partnership combines two ‘global-leading brands’ in a league-changing partnership never before seen.
Located on the Texas-Oklahoma state line along Interstate 35, WinStar World Casino has become a preeminent gaming and entertainment venue. In the past 15 years, the world-class casino and resort has been drawing patrons and visitors from across the nation.
Jerry Jones, the Cowboys’ owner/GM, said: “The Dallas Cowboys take great pride in aligning themselves with the best brands in the world. It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
Jack Parkinson, the General Manger of WinStar, expressed his excitement with the new partnership.
“The Cowboys definitely cover some ground,” he said.
Chickasaw Nation Governor Bill Anoatubby said that the tribe has always had a close connection with Dallas and North Texas.
“Hundreds of Chickasaws live in the Dallas area and the Dallas Cowboys are a vital part of the community,” said Governor Anoatubby, “While this partnership is a great business deal that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family. Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people.”
This is the first time in league history that a casino has been granted official designation as a team’s exclusive partner, granting exclusive use of a team’s logos and marks. An amendment passed by league owners created the opportunity for casinos to obtain official partnerships with NFL teams.
Caption: Dallas Cowboy Cheerleaders flank Dallas Cowboys Owner, President and General Manager, Jerry Jones and WinStar World Casino and Resort General Manager, Jack Parkinson
