SPORTS BETTING

US – XPoint and Sporttrade enter geolocation partnership

By William - 15 December 2021

Xpoint has penned a partnership with Sporttrade that will see its geolocation technology embedded within all Sporttrade digital platforms, ensuring all transactions made by Sporttrade customers adhere strictly to state and federal regulations.

Founded in 2019, with U.S. offices in Miami led by Xpoint’s CEO and Co-Founder, Marvin Sanderson, Xpoint provides geolocation security solutions and sales and marketing opportunities to the sports betting and iGaming industries. Sporttrade is the first regulated sports betting exchange in U.S. history based in the Philadelphia, Pennsylvania area.

Xpoint will also be working with Sporttrade to utilise customer data generated by the Xpoint platform to drive improved customer engagement and enhanced user experiences for Sporttrade customers.

“We are thrilled to be partnered with another firm challenging incumbents in the sports gaming space,” said Alex Kane, Founder and CEO of Sporttrade. “As a startup, Xpoint has been truly focused on partnering with Sporttrade for the long-term success of our business by strategically aligning themselves with us.”

“I am delighted to be announcing such a good partnership, with a dynamic, innovative brand,” added Marvin Sanderson.

“Our technology will not only ensure that Sporttrade will comply with state regulations in all states within which they are active, but also will be embedded with Sporttrade’s consumer engagement activities, working in true partnership to unlock the added value Xpoint’s business platforms can generate through strategic use of customer information.”