Interactive
US – Yahoo Sports and BetMGM announce partnership
By William - 29 October 2019
Yahoo Sports has announed a partnership with MGM Resorts and Roar Digital in a joint venture to power sports betting for Yahoo Sports and create collaborative content experiences and live events.
As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the U.S., with transactions to take place on the BetMGM platform. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts.
The announcement builds upon Verizon Media’s core strategy to connect content and discovery to transactions, while the partnership represents a natural extension of Yahoo Sports’ mission to reimagine the sports experience for fans.
Guru Gowrappan, CEO of Verizon Media, commented: “The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce.
“At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
As part of the partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and over 20 high profile major sporting and promotional marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.
Jim Murren, Chairman and CEO of MGM Resorts International, added: “This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector. Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
The new fan experience on Yahoo Sports will include a wide variety of global sports, including the NBA, NHL, football, college sports, baseball, soccer, golf, and tennis.
Adam Silver, NBA’s Commissioner, said: “As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA. By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
