Interactive
US – ZenSports signs exclusive skin deal with Boulter Developments
By Phil - 29 January 2021
ZenSports began its US expansion efforts last summer via a deal inked with Strategic Gaming Management, whereby it acquired an option to purchase the Big Wheel Casino to expand into Nevada. Now, the next-generation sports betting company has its sights set on Colorado expansion.
Through a deal signed with Boulter Developments, ZenSports will become the exclusive online sports betting skin partner of the new casino to be opened up by Steve Boulter later in 2021. The exclusive deal is for the next 15 years.
According to ZenSports co-founder and CEO Mark Thomas, “We’re on track to get our Nevada non-restricted gaming license in the next six months, and we’re now looking forward to beginning the process to get licensed in Colorado. We couldn’t have a better partner than Steve Boulter, who has been a pillar in the Colorado casino gaming community for 30 years.”
The plan is for Boulter Developments to open a new casino in Central City later in 2021. Once that casino has been approved for a master license, ZenSports will apply for its sports betting operator and internet sports betting license via the Colorado Division of Gaming.
“We’re excited to open up a new casino location in Central City later in 2021, and we are thrilled to be partnering with ZenSports on the sports betting side,” according to Boulter. “Mark and his team have built the future of sports betting via the ZenSports mobile app, have shown a scrappy mentality for growing its business over the last two years, and are making real inroads here in the U.S. market. They’re an exciting partner that we look forward to working with for many years to come.”
