Vietnam – Grand Ho Tram rebrands to Intercontinental Grand Ho TramBy Phil - 30 July 2021
Asian Coast Development has changed the name of its Grand Ho Tram resort, located in Vietnam’s entertainment capital, The Grand Ho Tram Strip just two hours from Ho Chi Minh City, to Intercontinental Grand Ho Tram as it looks to attract more international customers.
The rebranding is the result of a franchise agreement with IHG Hotels and Resorts, which has seen a 502-room Holiday Inn added to the overall resort.
Akshay Moza, VP of the commercial division, said: “The idea is for us to position ourselves as a leading entertainment complex destination in the south and eventually in the region.”
With regards to the pandemic, he added: “We were lucky, the domestic market was very resilient and very strong, not just for the casino, but the hotel has always attracted customers from Ho Chi Minh. While visitors are not confident about taking a plane they will come in a car and our results were pretty buoyant.”