Wynn rebrands Crown Aspinall’s as Wynn Mayfair
Wynn Resorts has now completed its buyout of an exclusive members-only casino in Mayfair, London, confirming that it will be rebranded as Wynn Mayfair.
After approval from the UK Gambling Commission, Wynn will now take over the license from Crown Resorts for the former Aspinall’s property situated at 27-28 Curzon Street, London.
Wynn Resorts CEO Craig Billings said: “This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts, particularly Wynn Al Marjan Island which is slated to open in the first quarter of 2027 in Ras Al Khaimah in the United Arab Emirates.”
For more than half a century, London’s brightest stars, royals, and the society set have flocked to the private members-only club.
The club presents a variety of gaming options with twenty gaming tables distributed across the main gaming floor, roof-top terrace, and six opulent salons privé. Upon entering, guests encounter The Bar and The Dining Room, which is now open to the public as well as to members, where specialty cocktails and exceptional wines are offered alongside a menu of locally sourced classic dishes.
The club contains an impressive collection of antiques, plush furnishings, and both classical and contemporary works by photographers and artists. Wynn Mayfair’s adjacent townhouses are finished with an expansive open-air rooftop terrace that also accommodates cocktails, dining, and gaming and where smoking is permitted.
Originally known as the White Elephant Club in the 1960s, it was legendary gaming impresario and animal conservationist John Aspinall who introduced a casino to this historic venue. The White Elephant Club was frequented by an A-list roster of guests that included Richard Burton, Roger Moore, Princess Margaret, Shirley Bassey, Peter Sellers, and Shirley MacLaine.
Wynn has opted not to release the financial details behind the purchase and has yet to publicise any operational changes at the venue.
