Betsson has opened an Applied Digital Technology Centre in Holborn, London, which will focus on software development.
The company said: “Through deepening our data capabilities we will continue to move the needle when it comes to understanding our customer, thus allowing us to truly personalize their journey and placing them even closer to the heart of everything we do.
“Set in the funky new WeWork office space featuring such perks as, brewed coffee, fresh tea, fruit infused water & beer on tap we’re creating the perfect environment to promote the type of collaborative working that Betsson is built on.
“Very much an integral part of the business working in direct synergy with their corresponding teams, our London hub further signifies our collaborative spirit and the embodiment of One Betsson. We have already begun building a team passionate about data and digital, aiming high to deliver world class data driven solutions to the wider business. Many people have been involved in the execution of this key project which is the culmination of months of work behind the scenes, leading us to where we are today. A cutting edge digital hub delivering world class solutions in a virtual environment for the rest of the business.”