The future of Brussels’ casino is in doubt as the Council of State suspends the award to Napoleon Games

The Belgian Council of State has now ordered the suspension of the awarding of the future concession for the Brussels casino to Napoleon Games, a decision made by the City on July 17.
Phil Martin

Phil Martin

Editor, G3 Newswire

iGaming veterans back professional network Intro

September 04, 2026

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2 MIN READ

iGaming veterans back professional network Intro

Intro.community has named a board and investor line-up spanning iGaming, sports media and Nordic banking as it prepares to expand access to its professional network this autumn.
New Jersey Attorney General

5 HOURS AGO

·

5 MIN READ

New Jersey Attorney General files petition in the Supreme Court to stop Kalshi offering sports betting

New Jersey Attorney General Jennifer Davenport has filed a petition with the US Supreme Court to hear a question that divided courts nationwide: whether prediction markets can offer sports wagers without following state sports-gambling laws.
Primero Games has bought the gaming operations division of WinSystems

5 HOURS AGO

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3 MIN READ

Primero Games buys Win Systems’ gaming division

Primero Games, a provider of gaming content, technology and products, today announced the acquisition of the Gaming Division of Win Systems (WSG), including its Gold Club electronic-roulette business.
New York Gaming Commission is now responsible for directly distributing casino funds to horse racing

September 04, 2026

·

2 MIN READ

Resorts World New York City wants horse racing payment included in its state tax

Resorts World New York City, New York City's first fully-fledged casino, is fighting hard to persuade New York Governor Kathy Hochul to include a tax it has to pay to the horse racing industry in its overall tax.
Tiki Fire

September 04, 2026

·

2 MIN READ

Lightning Link by Aristocrat expands online presence on platforms across North America with new game, Tiki Fire

Following Aristocrat’s introduction of its phenomenally popular Lightning Link slot brand to online casino platforms across North America, the reaction was as fast as lightning, and the launch title High Stakes rocketed to the top of the charts. Now, Aristocrat Interactive, the online RMG division of Aristocrat, is expanding the Lightning
Where bookies lost ground during the World Cup

September 02, 2026

·

4 MIN READ

Where bookies lost ground during the World Cup

The “Over/Under 2.5” goals bet drove 2/3 of the World Cup's bookmaker margin swingBlask's Match Profitability Index, published for the first time in the company's World Cup 2026 Report, scores every match by bet type (1X2, total goals, and so on), not by who won the game. 

Across all 104
Marco Balliano is the new COO and President, EMEA at Interblock

September 04, 2026

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2 MIN READ

Interblock appoints Marco Balliano as COO and President, EMEA

Interblock has appointed Marco Balliano as Chief Operating Officer and President, EMEA, effective 1 September 2026.

September 03, 2026

·

2 MIN READ

Higher gambling tax drives Holland Casino to a loss of €6.1m in the first half

Holland Casino suffered a loss before corporate income tax of €6.1m in the first half of 2026. Despite stable revenues and previous cost-saving measures, the result was strongly influenced by the higher gambling tax and rising costs.

September 03, 2026

·

2 MIN READ

Pragmatic Play partners with Kevin Hart for a landmark live casino

Pragmatic Play is teaming up with award-winning actor, comedian, and global superstar Kevin Hart for a landmark live casino event like no other.

September 01, 2026

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2 MIN READ

betPARX Casino & Sportsbook App and Chickie’s & Pete’s team up to deliver the ultimate Philadelphia football fan experience

Two iconic names in Philadelphia sports entertainment, Chickie's & Pete's and betPARX, are proud to announce a new partnership that will enhance the game-day experience for football fans across the Delaware Valley.

September 03, 2026

·

2 MIN READ

EGT granted gaming-related vendor license in the UAE

Euro Games Technology (EGT) has been granted a Gaming Related Vendor License by the General Commercial Gaming Regulatory Authority (GCGRA) of the United Arab Emirates, authorising the company to supply its portfolio of land-based gaming solutions to licensed operators in the country.
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The award of the Brussels casino licence to Naopean Games has been suspended

1 HOURS AGO

·

3 MIN READ

The future of Brussels’ casino is in doubt as the Council of State suspends the award to Napoleon Games

The Belgian Council of State has now ordered the suspension of the awarding of the future concession for the Brussels casino to Napoleon Games, a decision made by the City on July 17.
Phil Martin

Phil Martin

Editor, G3 Newswire

Casino JOA de Saint-Aubin

2 HOURS AGO

·

2 MIN READ

Saint-Aubin-sur-Mer unveils a new facade for its 100th anniversary

Casino JOA de Saint-Aubin, in the French region of Calvados, completed the renovation of its Art Deco façade at the end of July, coinciding with the establishment's centenary.
Staff are going to strike at Encore Boston Harbor

4 HOURS AGO

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2 MIN READ

Casino Teamsters launch strike at Encore Boston Harbor

More than 1,300 workers at Encore Boston Harbor, represented by Teamsters Local 25 and UNITE HERE Local 26, have been forced to go on strike after the company refused to bargain in good faith for a new contract.  
New York Gaming Commission is now responsible for directly distributing casino funds to horse racing

September 04, 2026

·

2 MIN READ

Resorts World New York City wants horse racing payment included in its state tax

Resorts World New York City, New York City's first fully-fledged casino, is fighting hard to persuade New York Governor Kathy Hochul to include a tax it has to pay to the horse racing industry in its overall tax.
BetMGM has relaunched Borgata Online

September 04, 2026

·

2 MIN READ

Borgata Hotel Casino & Spa unveils $107m transformation of the Borgata Tower

Borgata Hotel Casino & Spa in Atlantic City has announced plans to reimagine the Borgata Tower, introducing a refreshed experience across all guestrooms and suites, guestroom corridors and the tower’s main lobby, known as The Living Room. 

September 04, 2026

·

2 MIN READ

Flutter to close up to 100 UK betting shops

UK betting company Flutter Entertainment has said it could be forced to close up to 100 Paddy Power betting shops in the UK and Ireland, with 400 jobs at risk due to tax increases.

September 04, 2026

·

2 MIN READ

Bally’s Corporation announces CFO transition and commences search for permanent successor

Bally's Corporation's Executive Vice President and Chief Financial Officer, Mira Mircheva, has notified the Company of her intent to resign her positions of Executive Vice President and Chief Financial Officer.

September 04, 2026

·

3 MIN READ

Palms unveils non-smoking gaming expansion with 200 slots

Now open at Palms Casino Resort, a new 7,300-square-foot, fully enclosed non-smoking gaming space is giving guests even more ways to play with more than 200 of the newest and most popular slot games, its own full-service bar and a new permanent Al Vapor Street Tacos food truck.

September 03, 2026

·

1 MIN READ

Rank shuts the doors to its Grosvenor Casino in Swansea

British operator Rank has shut its Grosvenor Casino in Swansea, with the operator blaming 'significant and sustained financial challenges' for the closure.
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Yggdrasil delivers games to Sunbet

1 HOURS AGO

·

2 MIN READ

Sunbet adds Yggdrasil games to its offering in South Africa 

Yggdrasil Gaming has partnered with Sunbet to bring its portfolio of games to the operator’s platform in South Africa, through an integration powered by Intelligent Gaming. 
Phil Martin

Phil Martin

Editor, G3 Newswire

LATEST UPDATES
Games Global is launching in Alberta

1 HOURS AGO

·

2 MIN READ

Games Global continues North America expansion with Alberta market entry

Games Global has further strengthened its presence in North America, entering Canada’s newly regulated Alberta province.
Avanti Studios launches in Brazil with Superbet

2 HOURS AGO

·

2 MIN READ

Avanti Studios launch in Brazil through Superbet

Avanti, the innovative live casino software supplier specialising in real-time games dealt by lifelike digital clones, has announced it has signed a new deal with Brazilian giant Superbet, that will
Honey Royale from Evoplay

2 HOURS AGO

·

2 MIN READ

Evoplay lets the Queen Bee rule in new slot Honey Royale

Evoplay has expanded its growing portfolio with Honey Royale, a 5x3 title combining a bee-themed setting with a central Collector, jackpot features and an enhanced Free Spins experience.
Fruity Lines from Galaxsys

3 HOURS AGO

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1 MIN READ

Galaxsys introduces Fruity Lines, a classic fruit slot with a 5,000x maximum win

Galaxsys, an innovative game studio, has announced the launch of Fruity Lines, a classic 3x5 fruit-themed slot featuring 10 fixed paylines, familiar symbols, Wilds, Scatters, BAR symbols, and multiplier mechanics.

3 HOURS AGO

·

3 MIN READ

St8 partners with Origami to bring catalogue of provably-fair Originals to operators

Founded by the team behind Shuffle.com’s Originals, Origami specialises in instant casino games designed to put the operator’s brand at the centre of the player experience. Its portfolio has been developed and tested at significant scale, with the team’s previous Originals experience spanning billions of bets each month.

September 04, 2026

·

2 MIN READ

iGaming veterans back professional network Intro

Intro.community has named a board and investor line-up spanning iGaming, sports media and Nordic banking as it prepares to expand access to its professional network this autumn.

September 04, 2026

·

2 MIN READ

Lightning Link by Aristocrat expands online presence on platforms across North America with new game, Tiki Fire

Following Aristocrat’s introduction of its phenomenally popular Lightning Link slot brand to online casino platforms across North America, the reaction was as fast as lightning, and the launch title High Stakes rocketed to the top of the charts. Now, Aristocrat Interactive, the online RMG division of Aristocrat, is expanding the Lightning

September 03, 2026

·

2 MIN READ

Playson partners with PlugNPlay to expand premium casino content reach

Playson has signed a global distribution deal with PlugNPlay, a leading aggregation platform, bringing its award-winning titles to regulated markets.
Sports Betting

Sports Betting

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betTOM is Stockport's Official Betting Partner

4 HOURS AGO

·

2 MIN READ

betTOM continue football sponsorship push with Stockport County partnership

betTOM have agreed a one-year partnership with Stockport County to become the League One club’s Official Betting Partner.
Phil Martin

Phil Martin

Editor, G3 Newswire

FIRST.Bet partners with Alea

4 HOURS AGO

·

2 MIN READ

Alea selects FIRST.bet as exclusive sportsbook partner for its growing product offering

The partnership gives Alea operators access to FIRST.bet’s established sportsbook technology as the company continues to expand beyond game aggregation.
American Gaming Association estimates that over $1bn in tax revenue has been lost to prediction

5 HOURS AGO

·

3 MIN READ

AGA estimates $29.5bn in legal NFL betting with growth flat due to backdoor sports betting on prediction markets

Americans are estimated to legally wager $29.5bn on the 2026 NFL season through US regulated commercial sportsbooks, according to the American Gaming Association (AGA).
New Jersey Attorney General

5 HOURS AGO

·

5 MIN READ

New Jersey Attorney General files petition in the Supreme Court to stop Kalshi offering sports betting

New Jersey Attorney General Jennifer Davenport has filed a petition with the US Supreme Court to hear a question that divided courts nationwide: whether prediction markets can offer sports wagers without following state sports-gambling laws.
World Cup 26

September 03, 2026

·

3 MIN READ

Singapore gamblers bet the most per head on the World Cup

A 2026 report on World Cup wagering found that Singapore is the most gambling-obsessed country during the tournament. A new study by the entertainment platform broke down total money wagered, search interest, and soccer fan numbers across 50 countries to see which nations are most engaged with football wagering.
betTOM at Turf Moor

September 03, 2026

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2 MIN READ

betTOM nets landmark sponsorship deal with Burnley FC

betTOM have agreed a one-year partnership with Burnley FC to become the Championship club’s Official Betting Partner.

September 02, 2026

·

2 MIN READ

Fanatics launches all-in-one sports and casino app

Fanatics Betting and Gaming has launched Fanatics Sports & Casino, a new app combining Fanatics Sportsbook, Fanatics Casino and Fanatics Markets within a single customer experience. The app provides customers with one account and FanCash balance across the company’s betting, casino gaming and prediction markets products, with the experience automatically

September 02, 2026

·

3 MIN READ

World Cup sends Mexico betting payments soaring

The 2026 FIFA World Cup delivered a powerful signal for Mexico’s online-betting ecosystem: the volume of digital transactions processed during the tournament rose 431.75 per cent compared with the 2022 World Cup in Qatar, according to internal data from Sistema de Transferencias y Pagos (STP), a Mexican financial-infrastructure and payments

September 02, 2026

·

4 MIN READ

Where bookies lost ground during the World Cup

The “Over/Under 2.5” goals bet drove 2/3 of the World Cup's bookmaker margin swingBlask's Match Profitability Index, published for the first time in the company's World Cup 2026 Report, scores every match by bet type (1X2, total goals, and so on), not by who won the game. 

Across all 104

September 02, 2026

·

4 MIN READ

SBC launches Global Prediction Markets Forum to confront the sector’s toughest questions

Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’s new Global Prediction Market Forum will bring the industry’s leading voices together to confront that question head-on,
Esports

Esports

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DATA.BET reveals the numbers behind the eSport World Cup

September 01, 2026

·

5 MIN READ

DATA.BET wraps up the Esports World Cup 2026

DATA.BET has published its analysis of wagering activity during the Esports World Cup 2026. The seven-week event ran from 2 July to 23 August at Paris Expo Porte de Versailles, the first edition staged outside Saudi Arabia, and carried a prize pool of $75,000,000.
Phil Martin

Phil Martin

Editor, G3 Newswire

BETER is all set for Virginia

August 25, 2026

·

3 MIN READ

BETER reaches tenth US state with Virginia Vendor Registration license

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US footprint into a tenth state after being granted Vendor Registration license to supply its exclusive content to operators in the Commonwealth of Virginia.
Phil Martin

Phil Martin

Editor, G3 Newswire

Valetta Malta

August 14, 2026

·

1 MIN READ

Thunderpick World Championship returns to Malta with US$1m prize pool

Thunderpick has confirmed that the Thunderpick World Championship Finals 2026 will take place at BLAST Studios Malta from October 14-18.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

OG Esports Returns to The International: Filipino Roster Ready to Fight for the Aegis

August 11, 2026

·

2 MIN READ

OG Esports Returns to The International: Filipino Roster Ready to Fight for the Aegis

In 2018 and 2019, OG Esports became the first organisation to win The International back-to-back, cementing its place in esports history.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

DATA.BET launches eSports with Hollywoodbets

August 07, 2026

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2 MIN READ

DATA.BET brings Esports betting to Hollywoodbets

DATA.BET, a leading sportsbook solution supplier, has signed a new partnership with Hollywoodbets, South Africa's most prominent sports and entertainment betting operator.
Phil Martin

Phil Martin

Editor, G3 Newswire

August 05, 2026

·

3 MIN READ

BETBY launches two brand-new titles: ePadel Tennis and eSumo

BETBY has expanded its award-winning proprietary esports feed, Betby Games, with the launch of two brand-new titles: ePadel Tennis and eSumo.

July 29, 2026

·

2 MIN READ

HyperCon 2026 aims to establish Sri Lanka as South Asia’s next esports hub

HyperCon 2026 will take place in Colombo on August 1 and 2, bringing together Sri Lanka's gaming, esports and digital entertainment communities for what organisers expect to be one of the country's largest events of its kind.

July 16, 2026

·

3 MIN READ

PandaScore powers Thrillzz esports expansion

PandaScore, the award-winning provider of esports odds, stats and betting products, has signed a partnership with Thrillzz, the US social sportsbook built by Geckos Games.

July 16, 2026

·

2 MIN READ

Esportes Gaming Brasil Group receives unprecedented three-brand nomination for Reclame Aqui Awards 2026

The three brands operated by Esportes Gaming Brasil (EGB) have all been shortlisted for the Reclame Aqui Awards 2026, one of Brazil's leading awards recognising excellence in corporate reputation and customer relationships.
Supplier News

Supplier News

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Pierre Tournier

1 HOURS AGO

·

3 MIN READ

EGBA appoints Pierre Tournier as interim Secretary General

The European Gaming and Betting Association (EGBA) has announced that Maarten Haijer is stepping down as Secretary General after nearly two decades with EGBA. Pierre Tournier, Senior Director at EGBA and a 15-year veteran of the sector, has been appointed the association’s interim Secretary General, effective from 1 September 2026.
Phil Martin

Phil Martin

Editor, G3 Newswire

LATEST UPDATES

2 HOURS AGO

·

3 MIN READ

WorldGaming unveils ICE Global Hall of Fame

WorldGaming has announced the launch of the ICE Global Hall of Fame, a new annual initiative celebrating the people whose vision, achievements and leadership have helped shape the international gaming

5 HOURS AGO

·

3 MIN READ

Primero Games buys Win Systems’ gaming division

Primero Games, a provider of gaming content, technology and products, today announced the acquisition of the Gaming Division of Win Systems (WSG), including its Gold Club electronic-roulette business.

September 04, 2026

·

3 MIN READ

Aristocrat powers Fontainebleau’s new high-limit slots lounge

Fontainebleau Las Vegas has launched its all-new High Limit Slots lounge on the casino floor on 2 September 2026; a revamp and expansion that includes three of the player-favourite $5 Million

September 04, 2026

·

2 MIN READ

Interblock appoints Marco Balliano as COO and President, EMEA

Interblock has appointed Marco Balliano as Chief Operating Officer and President, EMEA, effective 1 September 2026.

September 03, 2026

·

3 MIN READ

Scientific Games’ new Scratch Connect sees 40 per cent of Ohio players click to engage after online play

Scientific Games has announced that the Ohio Lottery's first Scratch Connect game, which moves players seamlessly from the retail Scratch-Off game to a mobile digital game, has generated strong early player adoption.

September 03, 2026

·

2 MIN READ

EGT granted gaming-related vendor license in the UAE

Euro Games Technology (EGT) has been granted a Gaming Related Vendor License by the General Commercial Gaming Regulatory Authority (GCGRA) of the United Arab Emirates, authorising the company to supply its portfolio of land-based gaming solutions to licensed operators in the country.

September 03, 2026

·

4 MIN READ

TCS John Huxley prepares for a standout showcase at G2E Las Vegas 2026

TCS John Huxley, a leading global provider of live gaming solutions, is set to return to G2E Las Vegas from September 29 to October 1, 2026, bringing its latest products, technologies and gaming solutions to Booth #4439 at The Venetian Expo.

September 03, 2026

·

1 MIN READ

IGSA is hosting Gaming Standards Technical Summit in Seattle

The International Gaming Standards Association (IGSA) is thrilled to announce the next instalment of the Gaming Standards Technical Summit (GSATS), to be held in Seattle, WA, on November 17-18, 2026 in partnership with Amazon Web Services (AWS). This event is FREE to attend. The opening Keynote Address will be given by Kevin Mullally,
Legislation

Legislation

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Over 320,000 people self-exclude from online gambling in Brazil

September 03, 2026

·

3 MIN READ

Brazil Senate committee advances broad betting-harm and consumer-protection bill 

Brazil’s Senate Committee on Science, Technology, Innovation and Informatics (CCT) has approved legislation that would reshape consumer protection and harm reduction rules for the country’s betting and online gaming market, including sweeping curbs on advertising, sponsorship and promotional incentives.

September 03, 2026

·

3 MIN READ

Brazil lawmakers debate tighter restrictions on betting advertising

A Brazilian Senate hearing has highlighted divisions over proposed restrictions on betting advertising, with government and health representatives calling for tougher controls.
Vives Pinedo takes charge at Coljuegos

September 02, 2026

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3 MIN READ

Vives Pinedo takes charge at Coljuegos

Jaime Vives Pinedo has taken over as president of Colombia’s gaming regulator Coljuegos, putting a Santa Marta businessman at the head of one of Latin America’s most established regulated gambling markets as it faces persistent illegal-operator activity and the growing complexity of digital oversight.
Dominican Republic signs landmark agreement to strengthen anti-money laundering measures

September 01, 2026

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3 MIN READ

Dominican Republic gambling bill faces alleged payment claims

Dominican civic organisation Fundación Primero Justicia has called for an investigation into alleged payments intended to secure approval of the country’s proposed gambling law, while warning that the legislation could lead to the regularisation of thousands of lottery betting shops.
World Cup data fuels Argentina gambling reform

August 31, 2026

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2 MIN READ

Tucumán legislator proposes province-wide ban on online betting

Alfredo Toscano, second vice-president of Argentina’s Tucumán Legislature, has introduced a bill that would prohibit online gambling and sports betting throughout the province, citing the accessibility of digital gambling and concerns over its effects on young people and families.
Boldt wins 20‑year licence for Hermitage, Tandil and Miramar casinos in Buenos Aires Province

August 31, 2026

·

2 MIN READ

Buenos Aires restricts online betting access for child-support debtors

Buenos Aires City has approved a law barring people registered as delinquent child-support payers from opening or maintaining accounts with authorised online gambling and betting platforms.

August 27, 2026

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3 MIN READ

Brazilian lawmaker proposes betting ban

Brazilian lawmaker Rodrigo Rollemberg has introduced legislation that would effectively ban fixed-odds betting in the country, including operations run from overseas.

August 24, 2026

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3 MIN READ

Lula hardens stance on betting as gambling emerges as 2026 election issue

Brazilian President Luiz Inácio Lula da Silva has significantly hardened his position on sports betting, saying he would end online betting in Brazil unless he is convinced that the sector has a social purpose, as gambling increasingly emerges as an issue in the country's 2026 presidential election.

August 24, 2026

·

2 MIN READ

Senator questions government focus on illegal land based gambling in Chile

Chilean senator Karim Bianchi has questioned the government's approach to illegal gambling, arguing that enforcement against unauthorised physical gaming venues should be accompanied by greater scrutiny of online betting platforms.

August 20, 2026

·

3 MIN READ

Gama warns illegal gambling is thriving in the shadows

In a recently published opinion piece, Luis Alberto Gama - former director of Uruguay's Dirección Nacional de Loterías y Quinielas and now managing partner at Gaming Consultores, the regional advisory firm he co-founded with fellow former regulators from Peru and Paraguay - makes the case that illegal gambling's biggest problem
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Three Game Worlds: Turning Content into a Growth Engine

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G3 September/October 2026

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Shmulik Segal, CEO and Co Founder of Media Troopers

September 04, 2026

·

4 MIN READ

The NFL’s new battle for attention

For operators and affiliates, this new NFL season marks a change from previous iterations. Over the last couple of years, the customer acquisition battle has remained largely unchanged, with sportsbooks competing with one another across the same verticals. Sportsbooks battled it out for the same audience, across the same media
Keith O'Loughlin, Chairman and Co-founder

September 04, 2026

·

13 MIN READ

Betting’s Missing Layer

Funteron describes itself as the "discovery layer" between broadcasters and bookmakers rather than an affiliate or sportsbook. What is fundamentally different about your model?
Sportradar's Nikolaus Beier

September 03, 2026

·

7 MIN READ

Relevance is the New Acquisition Advantage

With the emergence of prediction markets, regulatory scrutiny, and higher taxation inflating acquisition costs and increasing financial pressure on sportsbook operators, Nikolaus Beier, SVP Media and Marketing Services at Sportradar, explains why relevance - rather than simply more advertising - will increasingly determine marketing performance.
Adam Fiske, CEO Dimmers

September 02, 2026

·

8 MIN READ

The Pitfalls of Emotional Betting

The 2026 FIFA World Cup provided a revealing test of American betting behaviour. Dimers’ survey of 2,000 regular US bettors found that 51 per cent backed Team USA even when the odds and predictive models suggested otherwise, while bettors relying on data substantially outperformed those following instinct. For Adam Fiske,
When the Favourites Kept Scoring

August 28, 2026

·

8 MIN READ

When the Favourites Kept Scoring

Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always
Turning the Tables on Fake Casino Games

August 28, 2026

·

10 MIN READ

Turning the Tables on Fake Casino Games

James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.

August 27, 2026

·

7 MIN READ

World Cup acquisition to long-term value

Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?

August 26, 2026

·

9 MIN READ

A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops

Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?

August 26, 2026

·

5 MIN READ

Why football traffic needs more than “Odds and Offers”

The Premier League does not begin when the first ball is kicked, not really.

August 21, 2026

·

9 MIN READ

TrafficGuard: The World Cup exposed the hidden cost of player acquisition

Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected?

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