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Aland – Paf begins bingo collaboration with Proactive Gaming

By - 13 May 2014

The Åland gaming company Paf has started a new working relationship with the Swedish game developer Proactive Gaming.

The goal of the collaboration is develop the industry’s best and most exciting bingo games together.

Kim Johansson, Head of Games at Paf, said: “We hope to develop the industry’s best bingo product working with Proactive Gaming. We believe that we have found a partner with extensive experience and unique knowledge that gives us the flexibility to be able to go the whole distance and eventually create unique experiences for our customers.”

Proactive Gaming was founded in 2005 and has 15 employees. The company develops online bingo, poker and lottery games. Its headquarters are in Norrköping but the company also has offices in Stockholm, London and Milan.

“We want to work with people and companies that we feel comfortable with and have values that we can share. Therefore Paf is a dream partner. Paf is a standard bearer for great customer care, their profit goes to public good and they have a deep experience of gaming, which will benefit us in our game development. For us, this relationship is very much a match made in heaven,” said Paul Burman, CEO of Proactive Gaming.

Proactive Gaming won the Supergasell 2012 (Super Gazelle 2012) Award from the leading business newspaper Dagens Industri for the Swedish company with the fastest growth.

The new collaboration with Proactive Gaming replaces Paf’s previous collaboration with the Canadian company Parlay Games.

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