Alderney – Relax/Genesis partnership offers simultaneous mobile/ online launch
Genesis Gaming and Relax Gaming hasve agreed to form a partnership that promises the industry’s first development and delivery combination giving a simultaneous launch date for both online and mobile channels; an approach that offers greater marketing and operations efficiency for casino operators.
To this partnership, Genesis is bringing its catalogue of proven video slot games and its bespoke game design and production process to offer operators unique and innovative slot game content.
Relax provides operators with a casino platform that enables rapid, scalable, multi-channel delivery of casino games.
Genesis and Relax provide rapid and simultaneous channel delivery (Flash/Online and HTML5/Mobile) of premium video slot games for casino operators.
The first game to go online is ‘East Of The Sun, West Of The Moon, with both Html5 mobile and desktop Flash clients, on Unibet sites this week. East Of The Sun West Of The Moon is a 25-line 5-reel video slot game, with 3 symbols on each reel. The symbols feature characters of a Norwegian folklore, and the landscape is a striking depiction of the frosted forest journey that the peasant’s daughter has to travel to find the prince.
Steven Meistrich, CEO of Genesis Gaming, said: “Mobile is a significant revenue opportunity for casino operators. And we are pleased to have a strong partner that can enable delivery of multi-channel game titles in the same package and within the same timelines.”
Patrik Österåker, CEO of Relax Gaming, added: “We are very excited to start working with the well renowned Genesis team and feel that we complement each other perfectly. Opening up our platform was a natural development for us and together we can offer ways for operators to diversify in the challenging casino market.”
Daniel Eskola, Head of Games at Unibet, concluded: “Unibet is very excited to be the first operator to launch high quality Genesis games through the Relax platform. The launch especially strengthens our position as a leader in mobile casino. We are confident that the Genesis games will be well received by our players.”
