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Asia – SBTech to provide sportsbook for Asia

By - 5 May 2015

SBTech has signed a deal with egaming software provider Gameplay Interactive (GPI) to provide a powerful sportsbook localised for the Asian market.

Gameplay Interactive powers some of the region’s leading brands, including w88.com, all of whom will benefit from the seamless integration of SBTech’s powerful sportsbook that has been tailored specifically for the unique Asian sports betting market.

SBTech’s powerful sports betting interface features all the popular Asian bet types, including Asian handicap and Over/Under, as well as over 200 other different bet types across more than 30 sports, and coverage of more than 18,000 live events per month.

Gameplay Interactive CEO, Calvin, comments on the deal: “We’re excited to have SBTech’s sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled us to conclude this successful partnership with SBTech to distribute the product into the Asian market. This partnership shall offer our operators an impressive Asian market facing sportsbook and new distribution channels for betting in addition to GPI’s impressive collection of high-definition Live Casino, 3D Slot Games for both Web and Mobile. We are looking forward to working closely with SBTech and exploring new opportunities together.”

SBTech CEO Itai Zak: “Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region. Almost three quarters of Asia’s interactive/online gaming revenues come from sports betting and we’re confident our localised sportsbook will prove popular.”

The deal comes ahead of both companies’ preparations to showcase their portfolios of innovative products specifically for the Asian market at the Global Gaming Exhibition (G2E) Asia from May 19-21.
In addition to a powerful Asian facing sportsbook, SBTech will also be presenting its latest innovation, Chameleon360, a potent egaming backend system which allows operators comprehensive control of an entire suite of integrated premium casino gaming content from the industry’s leading providers, accessible by players via a single sign-on for a seamless sports betting and casino gaming experience and with an advanced agents and individual players’ risk management capabilities.

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