Bally’s says it’s time to bet on the Bronx
Bally’s Corporation has officially submitted its proposal to the New York State Gaming Facility Location Board for Bally’s Bronx, a $4bn, 3m square-foot integrated resort that will deliver a once-in-a-generation transformation for the Bronx.
This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx, the borough’s single largest private development. It’s an ideal location: Already a public space surrounded by a 222-acre golf course and a cemetery, bracketed by two major bridges that each carry more than 40 million cars annually, while accessible in less than 20 minutes by Public Ferry from Manhattan’s Upper East Side. With over 19 casinos across 11 states, Bally’s is one of the fastest-growing gaming companies in America — and the only operator in contention whose
board and leadership mirror the rich diversity of New York City.
The project will include 500,000 square feet of gaming space, including 3,500 cutting-edge gaming
machines, 250 table games, poker, an array of dining and entertainment venues to celebrate the cuisine, art and music that the Bronx has always offered, a state of the art 2,000-person event center, fexible meeting space and parking for approximately 4,600 vehicles.
The community will benefit from $625m in community commitments, including LEED Gold-certified design and $100m in park and waterfront enhancements, $75m for transportation upgrades such as a new Lafayette Avenue overpass, widened roads, and enhanced public transit access, $10m for public safety to include upfront investment in the NYPD substations.
It will provide 15,000 union construction jobs and nearly 4,000 permanent union jobs with average full-time wages of $96,200 with $1.9bn in annual economic impact across New York State and $357m in annual tax revenue for local and state government. It will attract over 9 million annual visitors, 8.2 million of whom will come from outside the Bronx — driving new dollars directly into local businesses.
Soo Kim, Chairman of Bally’s Corporation, said: “New York, it’s time to Bet on the Bronx. Bally’s is prepared to make the largest private investment in the borough’s history, and with it a long-term commitment to community benefits for Bronx residents. This isn’t a plan on paper. This is a ready-to-go development with community at its core.”
Elisa Toapha, a parent from Preston High School, said: “As a Preston parent, I care deeply about opportunities for our daughters and our neighborhood. Bally’s Bronx is investing in workforce development, public space, and community partnerships that will benefit families like mine for generations. I’m proud to see this level of commitment to the Bronx.”
Backed by $2.5 billion in committed investment and letters of confidence from leading U.S. investment banks, Bally’s Bronx is ready to build immediately. The project’s scale, vision, and financial strength make it a formidable contender and one uniquely aligned with the borough it will serve.
From job creation to tax revenue, from infrastructure upgrades to cultural investment, Bally’s Bronx checks every box — and then some,” said So
Bally’s added: “With direct and indirect employment, tourism, improvements to traffic, public safety and parkland infrastructure, the targeted community benefits and all that comes with an integrated resort including fine hotels, restaurants and convention and event center space, Bally’s is investing where it’s needed the most. The design honors the borough’s resilience and potential, Bally’s Bronx is not just about gaming — it’s about giving the Bronx a platform on the global stage. It’s about delivering a landmark destination New Yorkers can be proud of — and one the Bronx can call its own. It’s time the Bronx got its due. It’s time to bet on Bally’s Bronx.”
