Interactive

Belgium – Neccton supplies Napoleon with AI-based problem gambling tool

By Phil - 10 November 2020

Belgian gaming operator Napoleon Sports & Casino and Austrian software provider Neccton have signed a deal for the use of the company’s mentor program.

Napoleon Sports & Casino recognises that a safe gaming environment is crucial for player loyalty and longevity, and has placed mentor at the heart of its online gaming operation. mentor is an AI-based tool that tracks possible problematic gambling behaviour and works to help both player and operator to identify and address the issue. Napoleon Sports & Casino will shortly integrate mentor into its online platform and make another important step in the direction of optimal player protection.

With mentor, Napoleon Sports & Casino is implementing a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps players make better informed decisions about their play.

Neccton director and head of development Dr. Michael Auer said: “We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming. We have also shown that players who gamble responsibly are more loyal and the customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands across the world.”

Tim De Borle, CEO of Napoleon Sports & Casino concluded: “We were convinced by the possibilities of the artificial intelligence of mentor. It has already proven to achieve excellent results in the field of responsible gaming, which is at the core of our business. We want every player to have a good time on our site. Responsible gaming is crucial to achieve that.”