Donaco International has signed an agreement with Heng Sheng Group, one of Macau’s leading VIP gaming promoters, to bring its VIP players to the Star Vegas Resort & Club.
Heng Sheng Group was established in Macau in 2011, and provides dedicated services to its members in the form of gaming options and leisure travel. The Group operates VIP gaming facilities in Macau, Vietnam, and the United Kingdom.
Under the three year deal, Heng Sheng Group will bring its VIP players from Asia to a new dedicated gaming facility at the Star Vegas. This will expand the customer base of the Star Vegas beyond its current patronage by Thai customers.
The new dedicated gaming facility will have up to 50 baccarat tables. Donaco will supply the dealers, while Heng Sheng will supply customer service personnel.
The parties will share the profits from the new facility. Heng Sheng will guarantee a certain minimum win rate, and be responsible for paying all junket commissions. In return, Heng Sheng will receive a larger share of the profit from the venture.
Donaco will have no exposure to junket commissions, or bad debts.
Heng Sheng will also guarantee a minimum turnover level of THB3bn per month. This will be all new business for Donaco, as the new facility is expected to have no impact on existing Thai customers.
The new gaming facility is expected to commence operations in mid-September 2015.
Managing Director of Donaco, Mr Joey Lim, said: “This deal provides an illustration of the multiple growth opportunities for our Star Vegas business. The quality and scale of the property are perfectly suitable for a leading VIP promoter like the Heng Sheng Group to offer to their players. We look forward to continuing to expand our business in partnership with Heng Sheng.”