Canada – Loto-Québec launches physical version of Cash BusterBy Phil - 20 June 2017
Canadian Lottery Loto-Québec has become the first company to launch the physical version of IWG’s hugely popular online title Cash Buster.
It marks the first time that IWG, an expert in online, instant win games, has developed its first ever physical instant win game, with to market the new product.
It plans to roll out products like this to a number of its other partners. The supplier also has plans to develop other hits such as Mayan Bonus, Cash Buster Towers and Super Gem Blaster into the same physical format.
Rhydian Fisher, CEO at IWG, said: “This is a truly ground-breaking moment for the instant win sector. Loto –Quebec have used dual launches online and in retail very effectively with us before but never before has a digital game been turned into a physical ticket – it has always been the other way around in the past.
“It just goes to show how successful Cash Buster has been online for Loto-Québec that they have decided to create a physical game for their retail customers.
“This is a massive step for IWG and an industry first for Loto Quebec. We are planning to roll out further physical editions of our games to more of our partners in the coming months.”
Clément Aubin, Online Product Team Manager at Loto-Québec, added: “Cash Buster has proven to be hugely popular with our online customers, and it made perfect sense for us to offer the same game to our retail players.
“We have a great working relationship with IWG and they have been extremely helpful in delivering this unique product for our customers. I’m sure it will be as big a hit for the retail sector as it has been online.”
IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games, and now also offers its content to commercial brands including GVC, Rank Group and 888.