Operator News
China – Sands confirms rebrand of Sands Cotai Central to The Londoner Macao
By Phil - 26 October 2017
Following the success of Venice and Paris, Las Vegas Sands has now confirmed that it will bring a little piece of London to Macau by rebranding its Sands Cotai Central to The Londoner Macao US$1.1bn renovation
Las Vegas Sands’ Chairman and CEO Sheldon Adelson said: “I’m excited to announce today that we will create a third European destination by expanding, renovating and re-theming Sands Cotai Central into The Londoner. The Londoner will have tremendous potential as a third landmark must-see destination. The scale of the current SCC assets are unmatched in Macao, including over 6,000 hotel keys, a 400,000-square-foot retail mall, a 1,700-seat theater and over 300,000 square feet of developed MICE space. The Londoner renovation and expansion will completely re-envision the property, developing another 1.7 million square feet of space, expanding and enhancing all our offerings, hotel suites, retail mall, F&B, entertainment, and MICE.”
Upon its completion, The Londoner will accommodate more overnight guests than The Venetian and The Parisian combined.
Mr. Adelson added: “The Londoner will offer great potential for visitation and growth as a stand-alone integrated resort, but will also provide synergies with The Venetian Macao and The Parisian. Having three iconic must-see European-themed destination resorts with a broad range of amenities will strengthen our marketing and customer service capabilities and position us to grow faster than the Macao market in every segment on both the top line and the bottom line in the years ahead.
“As part of The Londoner project, we intend to fully develop the St. Regis apartment hotel tower, introducing 350 luxurious St. Regis Tower Suites. Year-to-date, our premium mass segment has grown by 28 per cent over the prior year. Given the structural growth we foresee in this segment over the medium and long term, we will seize this opportunity by augmenting our inventory of high-end suites. In the process, we will also stay ahead of our competition on Cotai. The St. Regis Tower Suites will cater to every segment of the luxury travel market, including families, and will complement The Londoner’s offerings which will directly target the mass, leisure and MICE markets. The Londoner Macao will feature dynamic new attractions and features from London including some of London’s most recognisable landmarks.”
Sands’ President and CEO Robert Goldstein added: “If you think about London, it’s iconic in so many ways, the busses to the Beefeaters, and there are just so many opportunities there. Our team is having great fun playing with that, inside we think the casino experience to be much more iconic, much more thematic Locational advantage will create opportunities to grow in all segments, but especially from our perspective the mass segment, the gaming side as well as the retail segment. When you drive by The Parisian, it’s visually stunning and it’s the same thing with The Venetian. It’s very, very attractive to the eye and makes you want to go inside the building. We want to achieve that at The Londoner with all the iconic architectural look and feel of Big Ben and the Parliament Building, something which you would see visually from the street and feel very much willing to come in and explore in the building
“We’re highly confident that this renovation can take us to a whole new level at Sands Cotai Central and it’s something we’re very excited about. We spend a lot of time researching, thinking about it. It’s been in the works for quite a while, and it’s time to go into action. It should be open and ready for business and start performing sometime late 2019.”
