RushBet, the sportsbook in Colombia operated by Rush Street Interactive, has teamed up with LaLiga to become the prominent Spanish soccer league’s exclusive wagering partner in Colombia.
The deal enables RushBet to co-brand with the two top divisions of LaLiga — LaLiga Santander and LaLiga Smartbank. RushBet may use all LaLiga IP, including team logos and jerseys, as well as have certain LaLiga players such as Colombia natives Radamel Falcao, Jeison Murillo and Carlos Bacca, participate in RushBet promotions and advertisements. Additionally, Rushbet will have access to exclusive “money can’t buy” hospitality packages for its bettors—VIP experiences such as attending top rivalry games, including Real Madrid vs. Barcelona and Atletico Bilbao vs. Real Sociedad.
Additionally, RushBet will also be launching new content productions for both TV and Digital as part of the partnership. LaLiga is one of the globe’s most renowned sports leagues with notable clubs that include Real Madrid and Barcelona.
A launch event that involves a distinguished former player and LaLiga representatives will take place in the days to come.
“We are committed to providing our players with the best content and high-quality entertainment, and this partnership is aligned with those objectives,” said Omar Calvo, General Manager of RSI Colombia. “LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league.”
“Integrating LaLiga media properties with Rushbet marks an exciting time for our company here in Latin America,” Calvo added.
“This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer,” said Julián Gómez, LaLiga Delegate in Colombia. “For many years we have played with passion, and we have shared it with our fans in Colombia, now, we are also really excited to also share all the emotion of LaLiga with RushBet’s consumers in Colombia.”