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Cyprus – Melco to target British, Russian and Middle Eastern tourists

By - 15 January 2018

City of Dreams Mediterranean, the casino resort being built in Cyprus, will target the British, Russian and Middle Eastern tourists already attracted to the island, with the hope that eventually its Asian customers will visit too.

Lawrence Ho, owner and CEO of Melco Resorts will operate the €550m casino in Limassol on the south coast, said to Bloomberg: “Melco as a company attracts sophisticated customers, middle and upper class customers. Asian tourists will be able to recognize our brand and as time develops they could be attracted to Cyprus. Traditionally we’ve been Asia based, but we have global aspirations, and want to be a 21st-century gaming operator. Cyprus is a fast growing market with a lot of potential.”

Cypriot authorities want the resort to attract an additional 300,000 visitors a year to boost the economy by €700m a year.

City of Dreams Mediterranean will be developed in western Limassol, and is expected to be launched by early 2021. The Integrated Resort is designed in the Mediterranean style, and will be built according to the principles of sustainable development and be tailored to fit Cyprus’s natural environment and landscape. It will be Europe’s biggest Integrated Casino Resort, with gaming areas of a total of 136 tables and 1,200 gaming machines.

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