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Denmark – Betware secures Danish bingo deal

By - 12 July 2013

Betware, a developer of interactive gaming solutions and open Gaming Platform provider, has won a public tender to provide a Bingo and Instant Games solution to the Danish national lottery, Danske Spil (www.danskespil.dk).

The deal, which has been struck in conjunction with Prima Networks Limited, powered by Microgaming, was awarded following a competitive tender process. Danske Spil was impressed with the functionality of Betware’s open Gaming Platform and its Instant Games Platform coupled with Microgaming’s first-class Bingo and Instant Games portfolio.

Søren Kofoed Weeke, CIO, Danske Spil, said: “With our choice, we have found the right supplier to help develop our product and create new and exciting experiences for our customers. The supplier will become part of the family of partners who deliver games to Danske Spil’s customers.”

Betware will deliver Microgaming’s Bingo software to Danske Spil, who represents a major proportion of the Danish gaming market, through a supplier agreement with Prima Networks Limited.

Loraine Schoevers, Director of Prima Networks Limited, commented: “We are delighted to be awarded the Danske Spil contract. There’s no doubt that this contract affirms our position in Denmark as the leading software supplier and furthermore in regulated markets as a whole.”

Through the deal, Danske Spil will be able to offer its players a complete suite of Microgaming’s renowned online Bingo games as well as multiple instant predetermined games. The games offered to Danske Spil will be optimized for different platforms to allow the Danish players to enjoy them via mobile, tablet, Smart TV and desktop.

Stefan Hrafnkelsson, Betware’s CEO added: “We are extremely proud that Betware together with Prima Networks Limited, powered by Microgaming, have been awarded the Danske Spil contract to supply Bingo and Instant games. It proves the leading position that Betware together with Prima Networks Limited, have in the gaming market. The excellence of Betware’s technology and the openness of its platform will allow Danske Spil to offer Microgaming’s best of breed bingo and instant games to Danish players, strengthening lottery’s already impressive position on the market.”

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