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Germany – Scientific to provide instant games to Bradenburg Lottery

By - 21 October 2015

Scientific Games has signed a new contract to provide an instant game Cooperative Services Program (CSP) to Land Bradenburg Lottery GmbH in Brandenburg, Germany.

The six-year contract for full-service CSP began in July 2015 and may be extended for an additional three years. Scientific Games will advise the Lottery’s instant product portfolio, and provide product development, design and manufacturing instant games as well as warehousing, packaging and distribution.

Anja Bohms, Managing Director of the Brandenburg Lottery, said: “Our goal is to optimize the instant product in our lottery jurisdiction by partnering with Scientific Games for instant product management services. Based upon the success rate the Company has had in other jurisdictions in Germany and throughout Europe and the U.S., this strategic partnership will help us organize strong and need-based instant game products in Brandenburg as well.”

Scientific Games currently provides products and services to more than 150 lottery customers in 50 countries, including the 16 lotteries in Germany. The Company provides instant product management services through its CSP program to 20 lotteries globally and has provided CSP services to lotteries in Germany for nearly 10 years.

Jim Kennedy, Group Chief Executive of Lottery for Scientific Games, said: “Instant games are a rising star in Germany and across Europe, and we are delighted to bring our CSP program to Brandenburg to help satisfy the demand of the instant product. As of today, over the full-term of our eight instant game service co-operations in Germany, we have helped increase instant game acceptance relative to revenues for these lotteries by 203 percent on average. We are able to deliver customer-centric innovation for instant products at scale, and that’s the foundation of our CSP success.”

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