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Italy – Inspired launches Virtual Sports across Italy

By - 9 January 2014

Inspired Gaming Group has launched its Virtual Sports in Italy following ADM approval.

Inspired’s wide range of premium Virtual Sports games are now available to Italian players initially in more than 5,000 venues and on the top performing websites. New venues and websites are being added every day with mobile soon to launch. It is anticipated that over 10,000 venues will be live with Inspired’s product by the end of January 2014.

As the sole supplier to the UK market and the supplier of choice for the Italian Virtual Sports market, Inspired has contracts with ten major operators including Snai, Lottomatica, SISAL, Eurobet, Cogetech, Intralot, Gamenet and Microgame, which equates to approximately 90 per cent of the Virtual Sports market in the country. Italian players can now place their fixed-odds bets on seven different­­ Inspired Virtual Sports games such as football, horse racing, trotting, motor racing and dogs. New sports are to be added in 2014 with a constant stream of product development already underway.

Based on commercial trials, Inspired’s products generate over 100% more revenue for operators than competing products and the scheduling of events and the RTP levels are wholly operator configurable. Inspired’s BAFTA winning animation team produce the most realistic Virtual Sports betting events in the market and has been proven over 13 years of operation in over 30 countries worldwide.

Inspired’s Virtual Sports are rendered in real-time and can be broadcast in to locations from 06:00 to midnight. Operators can also have different Virtual sporting events running simultaneously in locations and on their websites. The graphics can be customised with branded backgrounds and Inspired offers over 30 product variants including weather variants, event durations and track/stadia variants.

Vitaliano Casalone, President of Inspired Gaming Italy, comments: “This is a very special moment for the new Virtual Sports market in Italy and for Inspired as it sees the major Italian concessionaires supplying the world’s most performing Virtual Sports platform, the Inspired one. We are extremely proud to be working with the largest number of Italy’s most prestigious operators and look forward to building successful Virtual Sports businesses with them. Our years of experience worldwide have demonstrated that our Virtual Sports products generate incremental revenues for sports betting operators across all channels, as well as entertaining the player. Our virtual sports generate 10 per cent of all over the counter bets in the UK and, based on our experience, we are confident that our products will be at least as popular in Italy.”

Inspired’s virtual sports products generate in excess of €5bn of revenue and €700m gross win every year and are trusted by major lottery operators around the world including NSLAC in China and OPAP in Greece. Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the top 25 operators.

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