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Italy – Intralot launches website redesign

By - 3 July 2013

Intralot Italia is pleased to announce the launch of its new re-designed website www.intralot.it based on real customer feedback.

Placing the player in the center of the re-design process, Intralot Italia new website improves usability, ease-of-use and speed while enhancing players’ excitement and fun. During the re – design process improvements were made to the registration process, new options in the gaming offerings were introduced, as well as a wide number of new features, as the new Live Betting user interface. The new website complies with the globally accepted security standards and responsible gaming principles allowing players to enjoy safe and secure games.

Considerable research was poured into customers’ feedback, attitudes, behaviors, intentions and performance and the results were used to develop a more robust website tailored to the end-user. A renewed graphical layout and an original web interface are introduced aiming to provide players with an advanced, innovative and up-to-date offering. Special attention has been given to Intralot Italia registered customers, who will now enjoy a customized front page with all their preferences visible after login. Access to the website can be carried through any kind of device, including desktop and mobile, allowing easy navigation and offering players the opportunity to live an integrated mobile-user experience suitable for smartphones and tablets.

Bruno Lener, Managing Director Online Business of Intralot Italia, said: “We value our customers’ feedback and wanted to develop a website tailored to their preferences .The new ‘look and feel’ of our website and its numerous functionalities, soon to be enriched, underlines our commitment to constantly provide our customers with the most advanced gaming offerings. Both our already registered and future players will enjoy an improved user-interface, navigation easiness and great content management improvements.”

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