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Japan – Sega Sammy partners with British architect to design IR on Yokohama waterfront

By - 29 January 2020

Sega Sammy is teaming up with London-based Foster + Partners to design and potentially develop an integrated resort (IR) business on the Yokohama Waterfront.

Luke Fox, Senior Executive Partner, Head of Studio of Foster + Partners, said: “We are delighted to be working with Sega Sammy on this amazing project on the Yokohama
Waterfront. Our aim is to provide a new approach to urban regeneration and create a new global destination in Yokohama. We look forward to working with the city authorities and Sega Sammy on this exciting project in the coming months.”

Haruki Satomi, President and Group COO (Representative Director) of Sega Sammy, added: “We are very excited that we were able to realise a partnership with Foster + Partners on this occasion. Sega Sammy’s desire is to send out Japan’s amazing qualities to the world such as our history, culture, and hospitable hearts. If an IR could be established in Japan, this could be a major site for such exchange. Simultaneous to this, if an IR is to be a landmark that represents Japan’s innovative spirit, we believe that it must have an abundantly creative design that matches the city’s landscape, cutting-edge technology, and environmental considerations. Our partnership with Foster + Partners dramatically increases the possibility that we will achieve our lofty goals.”

Foster + Partners is an architectural firm founded by Norman Foster, a British architect who continues to push the envelope in the architectural industry, that has created many world-renowned buildings, including the Hong Kong and Shanghai Banking Cooperation (HSBC) Main Building and the Great Court of the British Museum. While Foster + Partners utilises cutting-edge technology, it also adopts unique approaches and methods that give consideration to historical context and environment, and has been highly evaluated around the world. Foster + Partners also served as the architect for Apple Park, which sparked media
attention around the world.

image By akumach from Kawasaki City, Japan – Flickr, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=9098167

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