Mesquite Gaming rebrands to Mesquite Entertainment
Nevada-based Mesquite Gaming has rebranded to Mesquite Entertainment to reflect the ‘company’s evolution of enhanced gaming, entertainment, hospitality, golf, and spa guest experiences.’
The rebrand announcement marks the completion of phase one of a multi-million dollar renovation plan, with $25m invested so far. This includes an expanded gaming floor at CasaBlanca resort with 200 new gaming machines and 22 non-smoking video poker slot machines, as well as new enhanced loyalty rewards and a remodeled sportsbook at Virgin River Casino & Lodge.
The new Mesquite Journey Rewards program offers benefits with every visit to CasaBlanca Resort and Virgin River Casino. These include enhanced rewards and offers, such as special discounts on dining, golf, spa, and hotel stays; VIP access to exclusive events; and access to regional transportation discounts with Salt Lake Express.
“The transformation of Mesquite Gaming into Mesquite Entertainment marks a pivotal moment in our company’s history, reflecting our vision for strategic growth and innovation. This rebrand is more than a name change, it’s a pledge to our guests that we are committed to raising the bar across every aspect of their overall experience,” said Justin Moore, CEO of Mesquite Entertainment.
“As we embark on the next phases of our landmark multi-million-dollar renovation, we are thrilled to introduce even more groundbreaking enhancements that will continue to establish Mesquite Entertainment as the ultimate destination for gaming, hospitality, and entertainment in the Southwest.”
As part of the rebrand, Mesquite Entertainment and its entities including CasaBlanca Resort, Virgin River Casino & Lodge, Palms Golf Club, and CasaBlanca Golf Club, have unveiled modernized logos and refreshed brand identities. These updates are designed to capture and amplify the ongoing transformation across the enterprise, the company said.
As the next phase of Mesquite Entertainment’s multi-property renovations, guests can look forward to future announcements including new culinary experiences, additional hotel upgrades, and technology enhancements.
