NovoLine becomes the new main sponsor of 1st FC Kaiserslautern
The Novoline brand, Lowen Entertainment has become the new main sponsor of 1st FC Kaiserslautern.
The company from Bingen am Rhein will be using its core brand on the jersey of the Red Devils in the future – and in the year of the company’s 75th anniversary. In addition to the jersey, the Novoline logo will also have a broad presence in the Fritz Walter Stadium. The sponsorship contract runs at least until 2027. Last season, Lowen Entertainment was already an exclusive partner of FCK and the NovoLine logo could be seen on the jersey sleeve in the DFB Cup, among other things.
“We are very pleased that we have been able to further expand our successful partnership with Lowen Entertainment and that we will continue to have a company from the region as our main sponsor. The commitment of Lowen Entertainment will enable us to maintain financial stability in the future as well, and the close relationship with regional partners is also very important to us. At this point, a big thank you also goes to Dr. Theiss Naturwaren GmbH, which will continue to support us as an exclusive partner after many years as the main sponsor,” FCK Managing Director Thomas Hengen welcomes the new main sponsor.
“We are at the beginning of a great common era. FCK and Lowen Entertainment have many things in common: Both of us – the club and our company – look back on a long tradition, and we are both at home in Rhineland-Palatinate and deeply rooted. The past year as an exclusive partner of the Red Devils has proven that FCK and NovoLine are a perfect team,” said Oliver Bagus, Managing Director Gaming Technology at Lowen Entertainment.
“FCK has hundreds of thousands of loyal fans in Germany and is of great socio-political importance for the city of Kaiserslautern and throughout Rhineland-Palatinate. It is a special honour for us to be able to support this unique traditional club on its way to the top,” said Dr. Daniel Henzgen, Managing Director of Communications & Compliance at Lowen Entertainment.
“We are very pleased to welcome Lowen Entertainment and its NovoLine brand as a new main sponsor of FCK. We are looking forward to the upcoming partnership and the start of the coming season,” said Hendrik Schiphorst, Managing Director of Sportfive Germany.
Caption: Oliver Bagus, Managing Director Gaming Technology Lowen Entertainment and, Thomas Hengen, Managing Director 1
