Novomatic maintains place as Austria’s second most valuable brand
The European Brand Institute has presented the results of this year’s study of Austria’s most valuable and sustainable brands with Novomatic maintaining its position as the second most valuable corporate brand in the country for the sixth time in a row, with an increase in brand value of 3.1 per cent to €3.859bn.
Achieving this ranking means that Europe’s largest gaming technology group is once again just behind the longtime leader of the ranking, Red Bull. Novomatic is also setting a particularly stellar example in the area of sustainability, occupying second place in the EBI Sustainable Brand Ranking for the very first time. This top position recognizes the company’s comprehensive ESG commitment, which ranges from environmental measures and social responsibility to responsible corporate governance. This commitment is confirmed by not only independent ESG rating agencies but also flagship projects such as the Group’s largest photovoltaic system, which highlights NOVOMATIC’s unwavering commitment to its sustainability strategy.
“Brand value is a key indicator of corporate strength, recognition, and trust. The company’s excellent performance in both rankings clearly demonstrates the effectiveness of our long-term brand strategy, the success of our growth plan, and our innovative power. At the same time, this performance reflects the success of our efforts to implement our comprehensive ESG program,” said Stefan Krenn, Executive Board Member of the Novomatic AG.
The Austrian Brand Value Study is carried out annually by EBI. 180 corporate brands – over 45 percent of which are Austrian owned – from 16 different industries were analyzed in 2025. The brands are valued in accordance with international standards (ISO 10688 and ISO 20671). This outstanding performance underlines that NOVOMATIC has successfully consolidated its position as one of Austria’s leading companies with a global presence in its anniversary year.
